Staging environment

How to Edit B2B Content Like a TV Screenwriter

Hosted by Tommy Walker

258 students

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Content Theory
Tommy Walker

What you'll learn

How to use Chekov's Gun to keep audiences hooked

Learn how to structure posts using narrative techniques to keep readers engaged and create memorable content moments

Design strategic content choices

Apply TV writing principles to create decision points that guide readers through your content and drive specific actions

Build dynamic narrative charges

Transform flat content by alternating emotional charges between sections, (just like Breaking Bad's scene structure)

Why this topic matters

B2B content falls flat because it lacks narrative tension and meaningful progression. In this Lightning Lesson, we'll use Breaking Bad and other media to demonstrate how proven screenwriting techniques to content editing, and transform routine blog posts into compelling narratives that keep readers engaged and drive action beyond engaging with a single page.

You'll learn from

Tommy Walker

Founder @ The Content Studio / Formerly Shopify Plus, QuickBooks

Tommy Walker is a veteran content strategist with nearly 20 years of experience, whose frameworks have directly contributed to over 10 figures in revenue for leading brands.


As Shopify Plus's first marketing hire, he developed lead generation strategies that contributed to acquiring the first 1,500 customers, developed durable lead generation strategies responsible for six-figure lead volumes, and positioned them as a category creator.


As the global editor-in-chief of QuickBooks, he led global content operations across 16 markets, managing 40+ multi-disciplinary contributors and building highly scalable content automation systems.


His talent for identifying and nurturing top content creators shows in his track record of hiring authors from the New York Times and Emmy-award winning journalists.


Through The Content Studio, he works with companies like LinkedIn, Vimeo, Twitch, and GoDaddy to create distinctive, revenue-driving content programs.

Trusted By

Shopify.com
Intuit QuickBooks
LinkedIn
GoDaddy
Twitch

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