Carol Rossi

Drive Impact by Doing Research that Matters

NerdWallet

Kelley Blue Book

Founder, Carol Rossi Consulting

Learn to reframe your role from research doer to decision driver.

It's about decision-making

We'll take a peek into the Uncertainty + Risk + Cost model to decide when research is essential and when to skip it.

Know when to run research and when not

Learn to frame potential research in business terms by assessing value and costs, so you're showing your business chops

Speak the language of money

Turn your research into measurable business impact. 

Founder. ex-BCG, ex-Grab.

Boston Consulting Group (BCG)

Grab

Nous Group

Ruby Pryor

Founder of Rex. Previously at BCG, Grab, Nous. 

Staging 9

Masterclass 7

This masterclass will show you how to connect your UX research to dollars, cents, and decisions that matter. You’ll learn practical methods to quantify impact, not just describe it. We’ll move from talking about “insights” to proving how your work redirects priorities and creates measurable value. You’ll leave knowing how to identify and communicate metrics that demonstrate the real impact of UX research - even when you don’t have product data. You’ll understand the four levels of impact that UX research creates inside organisations and how to frame your contribution at each one. And you’ll write your own impact statement, ready to use in a performance review, portfolio, or CV. If you want to grow your influence, build credibility with business stakeholders, and prove the impact of UX research, this action packed 2-hour session will give you the tools and language to do it. This is not a session about doing research. This is a masterclass about how to communicate the impact your research made.

This workshop will transform the way you describe your UX research impact.

Learn how to get from insights and interfaces to dollars and cents.

Learn 5 categories of metrics that show the impact of UX research

Unpack the four levels of UX research impact insight organisations

Write your own impact statement for use in performance reviews or in your CV

UX researchers who need new ways to show their impact to stakeholders in their organisations

UX researchers looking to improve the way they share their impact on their CV

Anyone who wants to think differently about the organisation impact of insights

Stop over-explaining and start guiding decisions. You'll become the professional who walks into senior rooms and walks out with a yes.

24-Year Banker -> Presentation Expert

JPMorgan Chase & Co.

Commerzbank

Royal Bank

Mary Beth Hazeldine

24 years at JPMorgan, PwC, RBS. Now training executives to win decisions.

Cohort 4

Cohort 5

You've done the work. You know the material. You've prepared the slides.And yet the decision stalls.Polite nods. Reasonable questions. Then: "Let's take this offline." "We'll circle back." "Good discussion."Translation: No decision today.If this keeps happening, it's not because you lack expertise or presentation skills. It's because the way you're structuring your message doesn't match how senior people decide.Here's what nobody tells you: executives make their decision in the first few minutes, then spend the rest of the time looking for reasons to trust that instinct—or doubt it. When you lead with context, build to your recommendation, and back it up with extensive data, you're triggering doubt, not confidence.The unspoken question in their mind: "If they need this much explanation, is the recommendation actually solid?"This course gives you a different approach—a system built on how decisions actually happen in senior rooms. You'll learn to structure your message so that "yes" feels like the obvious, low-risk choice.Not through tips you'll forget under pressure. Through a repeatable system that works even when you're tired, rushed, or facing pushback.

Executives decide before your presentation ends. Structure accordingly

Structure presentations that win decisions

Remove the anxiety before you even start

Build credibility without over-explaining

Choose proof that reassures, not proof that defends

Handle pushback without becoming defensive

Use AI tools without sounding generic or losing authority

<code>You present to executives, boards, or steering committees—and need decisions, not "good discussions." Your credibility is on the line.</code>

You pitch to clients and present recommendations for a living. Stalled decisions cost you deals, revenue, and repeat business.

You're in relationship management, business development, or sales—presenting to win deals, budgets, or strategic alignment.

Most Business Decisions Fail Before They're Made — Here's How to Change That.

Possibilitarian & Decision Strategist

Kathi Laughman

Decision strategist with 40+ years in high-stakes business environments

Cohort 1

The problem isn't that business owners and operators lack intelligence or instinct. The problem is that most are making consequential decisions without a reliable process — and the cost shows up as stalled momentum, repeated mistakes, and choices that made sense on paper but created friction in practice.Most decision frameworks are designed for someone else's business. They're built around generic principles that don't account for how you actually think, what you're responsible for, or what your business specifically needs to move forward.This workshop changes that.You'll work through the five essential components of a decision framework — and learn how to apply each one to the decisions your business is actually facing. Not as a theory exercise, but as a working model you can take with you and use immediately.The result: a framework that fits how you work, catches the breakdowns before they happen, and gives you a consistent way to move through uncertainty with confidence — every time a decision matters.

This workshop gives you a decision framework built around how you work — and the confidence to use it on every decision that matters.

Why frameworks work — and why most fail

A model that works for every business decision

How to define what a decision actually needs to succeed

How to build decisions you can actually sustain

How to catch misalignment before it creates friction

How to see what every decision makes possible beyond itself

You're making important decisions daily without a consistent process — and the gaps are starting to show in your results and confidence.

You're leading a business that has grown, but your decision-making hasn't kept pace. What worked when things were simpler isn't working now.

You've tried frameworks that felt generic or disconnected from how you actually work. You need something built around your business.

Strengthen inner confidence, inspire others, and sharpen leadership skills through hands-on exercises and real-world tools

Leadership Coach 

Ha Tran

Founder, Ex-Google, Chief of Staff, U.S Department of State Professional fellow

Cohort 3

In high-stakes moments, three things show up at once: 1. what you know is true2. what it might cost3. what you think you should do Most people try to resolve this by thinking harder or speaking better.It does not work. Because the problem is not clarity. The problem is authority. When no one is clearly leading, you: - hesitate even when you know the answer- over-explain to justify your position- say something, then walk it back- leave conversations feeling misaligned This is not a confidence issue. It is a governance issue. What changes after this workshop- You speak without over-explaining or softening your position- You make decisions faster without needing full certainty- You stop negotiating against yourself in real time- You handle pushback without collapsing or escalating- You stay aligned with your decision after the conversation ends This workshop is for you if: - You know what you want to say, but change it in the moment- You make decisions, then second-guess them after- You feel tension between what is true and what is acceptable- You are seen as capable, but do not feel fully in control under pressureMaximum 20 people/workshop to keep it intimate and practical.

You are not confused. You are running multiple leaders.

Make decisions under pressure without internal conflict

Senior leaders and managers looking to lead with conviction and assurance.

High-performing professionals who want to build stronger, more confident leadership skills.

Emerging leaders who seek to develop self-assurance, overcome self-doubt, and project confidence in high-stakes situations.

Drive Impact by Doing Research that Matters

What you'll learn

Why this topic matters

You'll learn from

Carol Rossi