Translating Strategy Into Action

Selicia Richards-Turney is a brand strategist and partner at Chill Create, with over 20 years in marketing and 8 years of focused brand strategy experience at some of the most recognised and innovative organisations in the world.

She began her career in broadcast media at the BBC, Disney and Warner Bros Discovery before moving into digital media at VICE, where she led campaigns across global markets. In 2019 she joined Uber — a masterclass in what happens when a product-first organisation has to buy back brand love — before moving to European travel scale-up GetYourGuide, where she refined her strategic approach for global and cross-cultural audiences.

Selicia now consults independently, working with organisations including dentsu, Netflix, Oxfam, the V&A and Grey Finance. Her work sits at t

Grace-Ann is a launch and brand strategist and founder of The Launch Gym, with over 14 years in brand, positioning and go-to-market strategy — and a track record built entirely at the sharp end of early-stage growth.

She began her career working across VC-backed brands at various stages, becoming a three-time Founding Marketer across fintech and B2B SaaS in the UK, Europe and North America. Where most strategists come in post-product, Grace-Ann has consistently been the person in the room before the brand existed — helping companies shape who they are before they go to market.

Grace-Ann now works independently through The Launch Gym, a brand and GTM strategy agency for early-stage companies. Her clients are emerging brands, first-time founders and startups who have the idea but need the road