Shreyans Bhansali 

Build an AI powered recommendation system (in one hour)

Google

Venmo

Socratic

Shreyans Bhansali

Co-founder / CTO at Maven. Formerly Google and 1st engineer at Venmo.

Transform any type of data into powerful representations that capture deep semantic meaning and relationships.

The magic of vector embeddings

Learn how to compare apples to oranges - discover techniques to meaningfully relate users, content, products, and more.

Connect different data types in a universal space

Take your knowledge from theory to practice by implementing a real recommendation system that can scale and adapt.

Build a production-ready recommendation engine

If you’re a software engineer or data scientist, chances are you’ve built or seen a proof of concept (POC) for a generative AI app. It’s exciting at first—an impressive demo that showcases the potential of large language models. But here’s the problem: that’s where it usually stops. These POCs often fail to scale into reliable, production-ready applications. The result? Endless iteration cycles, unreliable outputs, and frustration as teams struggle in what we call “POC purgatory.” It doesn’t have to be this way. With the right principles, processes, and workflows, you can build LLM applications that work in production – without overcomplicating pipelines or chasing trends. This course focuses on the iterative development, evaluation, and debugging practices that make AI systems production-ready. We’ll explore tools like RAG, embeddings, and agents, but the emphasis is on building scalable, robust systems – ensuring you leave with the mindset and skills to adapt as the technology evolves. You’ll not only learn how to design, test, and deploy generative AI applications, but also how to iterate and improve rapidly. This isn’t just about building something cool – it’s about creating AI systems that solve real problems, deliver real value, and scale with confidence. What to ExpectThis is a highly interactive course designed to get you results. Across live workshops, discussions, and hands-on projects, you’ll build your skills while solving real-world challenges. •	Live coding sessions to design and refine LLM applications.•	Iteration exercises to explore how small changes can dramatically improve reliability.•	Discussions on user-centric development and integrating feedback loops.•	Expert-led Q&amp;As to help you tackle your toughest challenges. What You’ll Learn •	How to transform POC demos into production-grade applications.•	Strategies for managing non-determinism and optimizing outputs through prompt engineering.•	How to monitor, log, and debug AI systems to ensure reliability and performance.•	Best practices for handling structured outputs and integrating function calling into your applications.•	Building workflows for iterative development and experimentation.•	Practical skills through hands-on app development, including creating a Generative AI app to query PDFs. Bonus Perks All students will receive - Receive $1,000 in Modal credits for cloud compute – giving you resources to power real AI applications.- 3-months of access to Learn Prompting Plus (valued at $117): Gain immediate access to over 20 hours of comprehensive courses in Prompt Engineering, Prompt Hacking, AI Image Generation, &amp; more!- More credits may be announced soon! Guest lectures Learn directly from leading practitioners solving real AI problems in production. These sessions focus on practical workflows, debugging strategies, and building scalable systems – not just theoretical research or cutting-edge multi-agent architectures. Enrolling will also give you access to all recorded guest lectures from Cohort 1 of this course: - Hamel Husain (Ex-Airbnb, GitHub) – Basic Data Literacy for Debugging and Evaluating LLMs&nbsp;- Swyx (Latent Space podcast, smol.ai, ai.engineer): Engineering AI Agents in 2025- Sander Schulhoff (CEO, LearnPrompting.org) – Prompt Engineering in the LLM SDLC&nbsp;- Charles Frye (Developer Advocate, Modal) – Hardware for LLM Developers- Ravin Kumar (DeepMind) – End-to-End LLM Product Development This Course Is For •	Data scientists and machine learning engineers who are sick of unreliable POCs and want to ship reliable LLM applications.•	Software engineers who want to learn how to build generative AI systems and master the LLM software development lifecycle. This Course Is Not For Those •	Looking for an introductory course in AI—some programming knowledge is required.•	Expecting ready-made solutions for AI problems without active participation.•&nbsp;Expecting deep dives into advanced evals, multi-agent systems, or large-scale RAG pipelines. This course emphasizes building and iterating on practical, production-ready systems.•	Unable to commit to hands-on projects, live discussions, and iterative development exercises. Why Take This Course By the end of this course, you’ll: •	Understand the first principles of generative AI development.•	Gain hands-on experience building robust, scalable applications.•	Learn how to troubleshoot, monitor, and optimize AI systems for production.•	Develop workflows to iterate and refine AI applications effectively.•	Leave with the confidence to deploy reliable AI systems at scale.

Ground principles that underpin successful GenAI app development

Provide a brief description for each module as a way to sell the value of what students will be learning throughout the course.

First Module

Second Module

Third Module

Course syllabus

Live in person sessions. We'll finalize session times by mid-November.

Mondays and Wednesdays

To ensure hands-on practical time, there will be project work to complete throughout the course.

Weekly projects

Course schedule

Data scientists, machine learning engineers who are sick &amp; tired of seeing and building prototypes &amp; want to ship reliable LLM applications

Software engineers who want to learn how to build Generative AI systems and learn the LLM software development lifecycle.

Who is this course for

What you’ll get out of this course

You’ve seen impressive generative AI demos—but how do you take them to production? In this course, you’ll learn the exact workflows, tools, and engineering practices needed to turn concepts into reliable, scalable applications that deliver real value.

Move beyond POCs and build production-ready AI systems

Struggling with inconsistent outputs? Through interactive exercises, you’ll explore proven techniques for optimizing prompts and ensuring your AI delivers actionable results in production settings.

Master prompt engineering for reliable results

When your AI application breaks, you’ll know exactly how to fix it. We’ll walk you through real-world debugging sessions, monitoring techniques, and tools to ensure your systems stay reliable at scale.

 Learn to debug and monitor AI systems like a pro

Want your AI to produce precise, usable results? You’ll learn how to handle structured outputs and function calls, making your applications smarter and more user-friendly.

Build smarter applications with structured outputs

Stop wasting time in endless iteration cycles. Through guided projects, you’ll discover how to set up workflows that refine your applications faster and with less frustration.

Accelerate your development process with iterative workflows

Tired of theoretical knowledge? You’ll build a fully functional app that uses text and image models to query PDFs, giving you practical experience solving complex real-world problems.

Develop hands-on expertise by building GenAI and LLM apps

Whether you’re looking to lead AI projects, impress stakeholders, or level up your technical expertise, this course gives you the tools to stand out as an AI/ML practitioner.

Advance your career with practical, proven techniques

These aren’t just skills for demos—they’re skills for delivering scalable, production-ready systems that solve real-world business challenges.

Solve Real Problems at Scale

Leave the course with a project you can add to your portfolio, demonstrate to your boss, or use to showcase your ability to deploy reliable AI systems.

Showcase Tangible Results

Build LLM-powered software reliably & from first principles. Learn the GenAI software development lifecycle: agents, evals, iteration & more

Hugo Bowne-Anderson

Host of Vanishing Gradients podcast; ex-Outerbounds; expert in DS/ML.

Stefan Krawczyk

Ex-Stitch Fix; 13+ Years building / productionizing data, ML, and AI

Cohort 1

Cohort 2

Introducing a revolutionary approach to market understanding: Stop trying to validate what you want to sell. Learn to truly listen to what the market wants you to build. Imagine having direct access to the unfiltered thoughts, desires, and needs of billions of potential customers. Not through traditional market research or focus groups, but through what I call the Billion-Person Focus Group - a revolutionary AI-powered approach to understanding what people really want. Why This Course Is DifferentMost market research courses teach you how to validate your ideas. This course teaches you something far more powerful: how to let the market guide your decisions before you even build. Using my Oracle and Architect framework, you'll learn to:→ Move beyond traditional "validation" to achieve true Product-Market Flow→ Build AI thought partners that give you deep market insights 24/7→ Tap into the authentic voice of your market at scale→ Understand not just what people do, but why they do it What Makes This Approach Unique:→ Goes beyond surface-level data to uncover emotional and cultural drivers→ Teaches you to build your own AI thought partners, not just use tools→ Focuses on deep listening rather than validation→ Combines human-centered research with cutting-edge AI technology Real Results From My Methodology:→ Helped companies pivot features to drive 40% surge in user adoption→ Reduced churn rates by 30% through deeper customer understanding→ Increased revenue by 20% by identifying hidden market opportunities→ Secured 25% market share in new markets within 6 months→ Saved millions in wasted resources and customer acquisition costs The secret?→ Stop building what you think people want and telling them what to buy.→ Instead, start listening to what the market actually needs and is telling you what to sell. If you are ready transform your vision into market-validated success then please join us. .

Ready to stop guessing and start knowing what your market truly wants?

If your events are recurring and at the same time, it might be easiest to use a single line item to communicate your course schedule to students

Tuesdays & Thursdays

Feel free to type out dates as your title as a way to communicate information about specific live sessions or other events.

May 7, 2022

Schedule items can also be used to convey commitments outside of specific time slots (like weekly projects or daily office hours).

Visionary EntrepreneursBuild with confidence, not guesswork. Use AI-powered deep listening to create products your market actually wants.

Marketers &amp; Growth LeadersSpot hidden opportunities and create campaigns that resonate by understanding what truly drives your audience.

Consultants &amp; Agencies Transform client outcomes using AI-powered market intelligence. Make decisions backed by deep insights.

Solopreneurs &amp; Side-Hustlers Launch products that connect by truly understanding your niche. Stop guessing, start knowing your market.

Product &amp; Innovation Leaders Create products people love by understanding their deeper needs. Turn market insights into winning features.

This Course Is Perfect For:

What This Course Will Help You Do

Learn to use AI to test and refine your ideas before heavy investment, drastically reducing the risk of launching products that don't resonate with your audience. Say goodbye to guesswork and hello to data-driven clarity and certainty.

Validate Ideas with Confidence and Eliminate Guesswork

Dive deep into the vast world of online data to extract meaningful insights others miss. Master the Billion-Person Focus Group™ technique to spot emerging trends, underserved segments and understand authentic, real-time consumer preferences before your competitors do.

Uncover Hidden Market Opportunities

Go beyond surface-level demographics to understand the deep motivations driving customer decisions. Create offerings that truly resonate with your target audience, fostering loyalty and driving sustainable growth. Build what your market craves, before they even know they want it.

Craft Products and Campaigns People Love

Gain deep insights into customer preferences to optimize your offerings and marketing strategies for maximum impact and resonance.

Optimise Existing Products and Campaigns

Use the power of AI to develop data-driven strategies for pricing, distribution, and marketing. Optimize your success while minimizing customer acquisition costs. Create messaging that deeply connects with your audience, setting your brand apart in even the most crowded markets.

Develop Winning Go-to-Market Strategies

Learn to monitor and interpret market shifts as they happen. Quickly adjust your strategies to seize emerging opportunities and maintain continuous product-market fit in dynamic environments. Stay ahead of the curve and never be caught off-guard by market changes again.

Pivot Your Strategies Proactively - Not Reactively

Save money, avoid costly missteps and accelerate your path to product-market fit. Optimize your resource allocation for maximum impact. Transform from a market follower into a visionary leader, armed with AI-powered foresight and data-driven confidence.

Minimise Risk, Maximise Success
 

Build AI-powered virtual personas or focus groups to test product concepts, predict market reactions, refine messaging or uncover unmet needs before launch. Build and deploy your own AI research agents to gather insights 24/7, transforming how you understand your market.

Create AI-Powered Virtual Personas and Market Validation Companions

Gain exclusive access to AI prompts, codebases, templates and frameworks that will revolutionize your approach to market research. Learn to craft laser-focused AI prompts that unlock hidden insights and validate your assumptions with unprecedented speed and accuracy.

Build Your DIY AI-Powered Market Research Toolkit
 

Connect, collaborate, and learn alongside visionary professionals. Get personalized support and expert guidance to tackle your unique challenges.

Join a Community of Market Innovators

Unlock the power of AI and the Billion-Person Focus Group™ to decode what your market really wants in ways traditional research can't.

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Abi Awomosu

Data and AI Whisperer.  Advisor to Founders and Fortune 500 Execs for 20+ Years

While most people are still struggling with basic AI prompts, top product leaders are using AI to take back time, ship faster, and unlock career-changing opportunities. The 100,000+ people who read my newsletter know that I don’t like to waste your time. That's why I’ve distilled my most powerful AI tactics into this intensive weekend bootcamp.&nbsp;Over 2 days of live, hands-on training, you'll learn how to: 1. Build your personal AI co-pilot. You’ll get the advanced AI prompts, tools, and workflows that save me 10+ hours weekly. No more generic AI responses - you'll have an AI co-pilot who truly understands what you want. 2. Use AI to advance your career. From writing cold emails that get replies to crafting your promotion narrative - you'll learn how to unlock AI as your career coach and personal storyteller. 3. 10x your productivity at work. I'll show you my exact AI system for extracting insights from messy feedback, crafting influential documents, and communicating effectively. You'll get back hours of your life every week. 4. Create AI prototypes fast. We'll build 3 functional demos using Claude, v0, and Cursor. You'll learn how to turn basic requirements into prototypes that wow stakeholders - no coding required. 5. Craft AI products users love. I'll share the best insights from deep dives with 30+ AI founders and product leaders. You'll learn to identify winning AI use cases and ship successful AI products. This is not an AI theory course. You’ll walk away with the exact tools, prompts, and workflows I use to balance a demanding product job and a creator business that reaches 300K+ people.&nbsp;My goal is to take you from AI novice to AI-powered product leader in a single weekend. What makes this course different ✅&nbsp;Extremely practical: No fluff, no theory – just battle-tested AI workflows you can use immediately. ✅&nbsp;Built for busy product leaders: Everything is optimized for people who want to save time and get results now. ✅&nbsp;Learn from AI insiders: Get the best-curated insights from my interviews with leaders at OpenAI, Perplexity, and more. ✅&nbsp;Immediate ROI: Get back 10+ hours every week using my personal AI systems from day one.

Advance from AI novice to AI-powered product leader in 48 hours

Busy product managers and founders who want to get back 10+ hours a week and build better AI products.

Designers, data scientists, and marketers who want to get more done with practical AI workflows.

This course is not for those seeking AI theory or technical ML concepts. We're laser focused on practical applications only.

Learn advanced AI prompt techniques and get the most out of the 20+ AI tools and workflows that are already working for me.

Skip months of trial and error with my personal AI prompts, tools, and workflows

Create an AI partner that gives you personal, tactical advice on advancing your career, getting unstuck, and solving challenges at work.

A customized AI co-pilot built for your specific needs

Transform your daily workflow with tactics and prompts to turn feedback into insights, craft influential artifacts, and communicate like the best.

12+ workflows to use AI to save time and get more done at work

Move beyond basic requirements to deliver functional demos that wow stakeholders using Claude, v0, Cursor, and other AI tools.

3 prototypes that’ll give you the confidence to build with AI

Get exclusive lessons on identifying winning AI use cases and launching successful products from the best in the industry.

Proven playbooks for crafting AI products from leaders at OpenAI, Perplexity, and more

My library includes 20+ up-to-date prompts I use weekly as a product leader and creator. It's your cheat code to get more done in less time.

[BONUS $150 value] My personal AI prompt library, annual membership to my newsletter, and private community access

An extremely practical AI bootcamp to 10x your productivity, prototype ideas fast, craft great AI products, and advance your career

Peter Yang

Product lead at Roblox (ex-Reddit, Meta). 100K+ trust my AI deep dive AI guides

Building on the Success of Our Flagship Course Are you ready to harness the game-changing power of AI Market Research tools to elevate your business and marketing strategies? Over the last 90 days, industry leaders like Google, OpenAI, and Perplexity have launched groundbreaking Market Research advancements, from advanced note-taking and reasoning tools to the emergence of "agentic AI" capable of autonomously executing complex tasks. These innovations represent a seismic shift in market research practices—one that can empower you to identify new opportunities, streamline R&amp;D, and anticipate consumer behavior with unmatched precision. Join our new MASFM Course to unlock the potential of these cutting-edge tools and revolutionize your brand's market research strategy.This course dives deeper into AI-powered research techniques, expanding on the strategies and tools that have empowered our past cohort participants. We’ve tailored this course to help you apply AI-driven innovations specifically to market research, delivering faster, more accurate insights that will set you apart. In a world where marketing is increasingly driven by data, mastering AI-powered tools is no longer optional—it's critical. According to recent studies, marketers and research professionals with AI expertise are poised to earn significantly more and secure top positions in their fields. But with the rapid pace of AI innovation, many also fear being left behind.&nbsp;This course is designed to address both these opportunities and challenges. Through practical, hands-on sessions, you’ll learn how to leverage AI to supercharge your market research capabilities, delivering faster and more accurate insights than ever before. Whether you're looking to elevate your career, boost your earning potential, or simply stay ahead of the curve, this course will give you the AI advantage you need. Uncompromised Quality, Intelligently Priced“Other online platforms’ ‘Mini-MBAs’ or Universities’ ‘Certificate Programs’ cost thousands of dollars. We took a different approach: Develop courses that are equal (we’d argue superior) in quality, more valuable by being Live, updated with fresh content for each cohort, and strategically priced to deliver maximum ROI for the price.”&nbsp;Our course is a Certificate Program with Live Sessions (also recorded and on-demand if you can't make it Live) and we've done many 1:1 sessions with participants as added value. 9 Lessons over 3 Sessions. What You’ll Learn:&nbsp;* AI Tools for Market Research: Get introduced to cutting-edge AI tools that will transform how you conduct research, from sentiment analysis to predictive analytics. * Real-world Use Cases: Explore how leading brands are using AI to drive their marketing strategies. * Interactive Workshops: Gain hands-on experience with step-by-step guidance, tailored exercises, and valuable resources to help you integrate AI into your daily workflow.&nbsp;Why Enroll?&nbsp;* Career Catalyst: Equip yourself with skills that are in high demand and position yourself as a leader in the AI-powered future of marketing. Recent research from Business Insider reported that Marketing Professionals with AI Skills are forecast to earn 38% more than those without AI Skills. Additionally, a CNBC/SurveyMonkey Workforce Survey reported more than half (51%) of all Marketing Professionals are worried AI will soon take their job. * Expert Support: Benefit from live sessions taught by seasoned AI Marketing Experts teaching practical, hands on skills you can use TODAY.&nbsp;* Ongoing Learning: Enjoy lifetime access to future course updates, ensuring you stay at the forefront of AI advancements. * Certification: Our course is a Certificate Program with Live Sessions (also recorded and on-demand if you can't make it Live) and we've done many 1:1 sessions with participants as added value. * A community of forward-thinking Marketing Pros: Learning is better with others. We've seen it in our other courses and you will too. By the end of this course, you'll not only have mastered essential AI skills for Market Research but also gained the confidence to apply them saving time, cutting costs, and enhancing your strategic insights.&nbsp;BONUS: Get Reimbursed: Leverage your company's L&amp;D budget to cover course costs. Visit https://maven.com/expense for more details. &nbsp;

Elevate Your Skills, Elevate Your Market Research Game, Elevate Your Career


Three 90-minute sessions packed with tips and tools you can use straight away.

Session 1: Wednesday , February 26, 9:00 AM - 10:30 AM PDT


Session 2: Wednesday, March 5, 9:00 AM - 10:30 AM PDT


Session 3: Friday, March 7, 9:00 AM - 10:30 AM PDT


A Forward Thinking Market Researcher﻿You want to discover product/market opportunities faster than ever.

A Founder or Marketing Innovation leader. You want an AI system to improve your clarity of your market and discover opportunities. Fast.

A Product MarketerYou want to uncover market, customer, and competitor intelligence while saving many hours of research preparation time.

This course is for you if you’re:


Key Course Benefits


This course was developed BY Marketers FOR Marketers. Learn directly from seasoned AI Marketing Experts through practical, real-world applications that you can implement today.

👩🏽‍🏫 🧑‍🏫 Hands-On Instruction From AI Marketing Experts


Save up to 30% of research prep time and deliver highly strategic Market Research insights in a fraction of the time with AI Powered Tools &amp; Techniques.

📈 Dramatically Reduce Research Hours and Improve Strategic Output


How much is your time worth? A lot! Gain valauble hours back to focus on even high level strategic matters.

💰 Immediate ROI!


Learn our interactive technique for writing AI Powered Prompts that deliver superior Market Research results.

🔧 Learn Results-Driven Prompting Techniques


Our cohort students are senior-level and C-Suite Marketing Leaders seeking to maintain Leadership roles by learning Frontier AI Skills. Engage in interactive workshops and Q&amp;A sessions, gaining insights from both experts and peers.

🌐 Collaborative Learning Environment & Networking Opportunities


Receive tailored AI Practice Guides and templates designed to teach you how to apply what you learn TODAY and streamline your specific research tasks.

📚 Customized AI Practice Guides & Worksheets


Propel your Market Research game with AI Tools. Our Practical, Hands-on course shows how AI Market Research can transform your Business.


Michael DeNunzio

Peter Monk

Level-up your AI Marketing Research Game with our Practical, Hands-On Live Cohort.

Lightning Lessons

Build an AI powered recommendation system (in one hour)