Design Your Personal AI Workflow Map

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AI-Driven Design

Brooke Katalinich and Eduardo Feo

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Go deeper with a course

AI-Driven Design

Brooke Katalinich and Eduardo Feo

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What you'll learn

Spot AI Opportunities in Your Process

Learn how to identify exactly where AI can add speed, creativity, or rigor to your design workflow.

Choose the Right Tools with Confidence

Understand how to evaluate AI tools based on your role, goals, and design context — no more shiny object chasing.

Map Your Personal Workflow

Walk step by step through creating your own AI Workflow Map — a customized blueprint you can immediately apply in your n

Why this topic matters

By the end of this session, you’ll walk away with a Personal AI Workflow Map template and a first draft of your own map, giving you clarity on how to integrate AI into your design practice.

You'll learn from

Brooke Katalinich

Director, Product Design @ Firefox, Ex. PayPal

Brooke Katalinich is a design leader and strategist with 17+ years of experience driving innovation at PayPal, Venmo, The Home Depot, and Rocket Companies. She currently leads PLG and agentic AI initiatives shaping Ads + Privacy experiences for millions of users, and advises a pre-seed health startup on building a 0→1 agentic AI product. A recognized expert in design sprints and scaling design practices, Brooke has spoken at Google Sprint Conference, UX Strat, and How Design Live, and has helped organizations from Coca-Cola to AT&T transform how they design and innovate.

Previously at

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