Claire Bouvier Studio

AI Visibility & AEO/GEO Strategy for Client Businesses

HubSpot

Sophyx

Chief AI Officer

Empire Life

AT&T Business

Claire Bouvier

AI visibility strategist helping consultants & agencies get recommended by AI.

Get a plug-and-play system for ChatGPT, Perplexity, and Claude - from client question to final deliverable.

AI visibility basics for consultants

Run a quick AI visibility audit to see when you appear in ChatGPT, Claude, and Perplexity vs when competitors are named.

Audit if you’re invisible in AI answers

Apply three simple GEO tweaks so your consulting brand starts earning mentions and citations in AI answers.

First steps to boost AI visibility

Automate and amplify institutional knowledge through AI agents that embody your cultural DNA

Cohort 17

Principal Director, Handshake

Lev Gorelov, MS

Co-founder and Principal Director of Handshake, a generative AI software studio

CEO, Handshake

Jeremy Kirshbaum

Founder of generative AI consultancy Handshake

Cohort 16

Cohort 18

The Problem: Your AI applications produce generic, surface-level outputs. You're solving complex, context-specific problems, but results don't reflect your organization's hard-won expertise.The Solution: We teach evergreen frameworks for building AI systems that learn from your unique data and workflows, with instructors available on-demand as your strategy and implementation consultants.What makes your organization valuable isn't raw information — it's the proprietary logic that mints insight from the data. We teach you to encode this logic into AI systems and scale your expertise authentically. You'll learn to orchestrate product development across domain experts, developers, and UX designers, transferring best practices into a product only your organization could build.We've spent half a decade embedding expertise into AI with knowledge-driven organizations like Visit California, Give.org, and Institute for the Future. We operated as strategic consultants, not just developers. For the price of a course, you're hiring us in the same capacity - consulting, scoping, iterating - to ensure you walk away with a prototype that solves real problems and a clear roadmap to production.

Transform Your Organization's Expertise Into AI-Powered Competitive Advantage

Encode Your Organization's Expertise Into AI Systems

Put Theory Into Practice With Support From Experienced Strategists and Builders

How To Build a Working Prototype You Can Actually Deploy

Lead Cross-Functional Teams

Cut Through the Hype and Identify Real Opportunities

Executive Leaders who need a framework to convert their company's domain expertise and workflows into a scalable, competitive AI asset

Project/Product Managers who need a framework to bridge domain knowledge with technical teams to scale expertise with AI

Consultants who want to guide clients in building differentiated, insight-driven and context-aware AI solutions

Every day, more of your audience gets instant answers from AI without ever clicking a link. Currently, over 58% of searches result in “zero clicks,” as users find what they need right on the results page. The rise of large language models like ChatGPT, Google’s Gemini, and Claude, along with voice assistants like Alexa and Siri, is transforming traditional search into a world of direct answers. This is organic search’s next chapter – an era where answer engines dominate. WHAT TO EXPECT:This is an interactive course with Q&amp;A, examples, and exercises that you can apply to your Organic Search Strategies to win in the AI search space. It includes 2 hours of live instruction taught personally by Mostafa on Zoom. We will focus on both the "why" and tactical pieces around the "how." In these 2 days, you will gain insights on how the space is evolving, how leading brands are winning, and the framework &amp; methodology for your brand to win. The course also includes:• Assessing and mitigating the impact of AI search on your content and brand• Our proprietary assessment sheets to measure the impact across your digital assets• Our proven strategy framework that works across leading LLMs today• Real-life brand examples• Hands-on exercises• Detailed guides on answer engine optimization for self-study• Homework to put concepts into practice• All Zoom workshops are live, taught by Mostafa We give you a new playbook as this course delves into cutting-edge research of AI Search, search marketing, and equips you with hands-on practice to thrive in the AI search era. You will discover how to adapt your content strategy for AI answer engines so you continue to attract customers organically, even as algorithms and user behaviors shift. You will learn alongside fellow marketers who are also trying to solve a similar marketing problem, and also get live feedback from Mostafa during the sessions. WHO WILL BENEFIT MOST FROM THIS COURSE:This course is designed for marketers, founders, and growth strategists who recognize that AI is reshaping search and want to stay ahead of the curve. If you’re eager to understand how AI-driven answer engines work and how to ensure your brand remains visible in this new landscape, this course is for you.Folks who will get the most from this course tend to be the following: • You are on the organic growth team and need to adapt your SEO and content strategy for AI-driven search engines like ChatGPT, Perplexity, and Google’s AI-generated answers.• You believe in first-mover advantage and want to develop strategies before the competition fully grasps the implications of AI in search.• You’re on a lean team that needs to move fast—you don’t have the luxury of waiting for “best practices” to emerge, so you want a proven playbook to execute now.• You are a practitioner who likes hands-on learning—you want more than just theory; you’re ready to apply real-world insights, conduct research, and work through live AI Search audits of top brands.This course will bring together a forward-thinking group of marketers, growth leaders, and founders who are serious about evolving their approach to Organic Search. WHO THIS IS NOT FOR:• This is not for you if you are looking for generic, traditional SEO tactics like keyword stuffing and backlink farming. This course will challenge your thinking—we focus on next-generation strategies for AI-driven search.• This is not for you if you want 1:1 coaching. While you will have the opportunity to engage in live Q&amp;A and discussions, this is a cohort-based course, not a private consulting session.• This is not for you if you believe SEO won’t change. If you think existing SEO will remain the same despite AI advancements.• This is not for you if you expect instant results without effort. Mastering Answer Engine Optimization requires understanding new systems, testing strategies, and iterating—you will leave with a proven framework, but must continue refining it over time.• This is not for you if you prefer a slow, passive learning experience. This course is fast-paced, immersive, and action-driven—you’ll be actively working on your own brand’s search presence and analyzing real AI Search audits throughout the course. This is a unique opportunity for a brand to have a first mover advantage in the newly created digital shelf of AI search and LLMs.

Search as we know it has changed forever. It's time for a new playbook. 

Course syllabus

This session will be conducted live and will include some time for Q&amp;A. You can also submit your questions to us, and we will address them asynchronously.

Janurary 28, 2025

Janurary 29, 2025

Course schedule

Marketing, product or growth leaders seeking to understand the new search shift and how to incorporate into wider product or GTM strategy.

Seasoned search and content experts seeking to augment and improve their playbooks to navigate the change from conventional search to AI sea

Junior marketers seeking to master the new world of AI Search and SEO 3.0 and get actionable insight to drive value in their respective role

Who is this course for

What you’ll get out of this course

Understand how answer engines (from Google’s generative AI results to ChatGPT, Perplexity, and other LLM-powered tools) work, and what key factors influence which answers they choose. You will learn the insider mechanics of these systems so you can make them work in your favor.

Master the new AI search landscape:

Learn how to enhance your current SEO and content strategy to ensure AI platforms feature your brand's content. You’ll apply a proven optimization framework to your existing content, ensuring you maintain or boost your organic brand visibility.

Optimize your content for answer engines

Learn how to effectively track your performance in AI-driven search by identifying the key metrics that matter most for your brand. We will also explore a comprehensive guide to enhancing brand visibility in AI-generated answers.

Measure and iterate for continuous growth

Explore AEO audits from leading brands to see how they are adapting to AI-powered search. Work through hands-on case studies and build your audit, so you walk away with an actionable, implementation-ready plan tailored to your business.

Hands-on experience with real audits and research

This course is your playbook for AI Search—master answer engine optimization to keep your brand visible on ChatGPT, Google’s AI & beyond.

Mostafa ElBermawy

Founder @ NoGood // Goodie AI

Jan 2026

April 2026

SPECIAL NOTE: This cohort is being offered in a self-directed replay format—but this is not your typical on-demand experience. You’ll get full access to Cohort #2's video recordings (recorded live on April 30 - May 14, 2025)—which include not only our core presentations but also real-time participant questions, extended Q&amp;A, and in-session insights that made the live experience so valuable. You will also receive:- All course decks and materials presented during the sessions- A flexible, immersive learning journey that fits your schedule but still gives you real-time touchpoints This is an up-to-date, practical version of the course, built for independent learners who still want connection and clarity. The weeks listed below are how we execute the traditional course which allows for practice time but you can complete the course however is best for you. Building on the Success of Our Flagship Course Are you ready to harness the game-changing power of AI Market Research tools to elevate your business and marketing strategies? Over the last 90 days, industry leaders like Google, OpenAI, and Perplexity have launched groundbreaking Market Research advancements, from advanced note-taking and reasoning tools to the emergence of "agentic AI" capable of autonomously executing complex tasks. These innovations represent a seismic shift in market research practices—one that can empower you to identify new opportunities, streamline R&amp;D, and anticipate consumer behavior with unmatched precision. Join our new MASFM Course to unlock the potential of these cutting-edge tools and revolutionize your brand's market research strategy. This course dives deeper into AI-powered research techniques, expanding on the strategies and tools that have empowered our past cohort participants. We’ve tailored this course to help you apply AI-driven innovations specifically to market research, delivering faster, more accurate insights that will set you apart. In a world where marketing is increasingly driven by data, mastering AI-powered tools is no longer optional—it's critical. According to recent studies, marketers and research professionals with AI expertise are poised to earn significantly more and secure top positions in their fields. But with the rapid pace of AI innovation, many also fear being left behind.&nbsp;This course is designed to address both these opportunities and challenges. Through practical, hands-on sessions, you’ll learn how to leverage AI to supercharge your market research capabilities, delivering faster and more accurate insights than ever before. Whether you're looking to elevate your career, boost your earning potential, or simply stay ahead of the curve, this course will give you the AI advantage you need. Uncompromised Quality, Intelligently Priced“Other online platforms’ ‘Mini-MBAs’ or Universities’ ‘Certificate Programs’ cost thousands of dollars. We took a different approach: Develop courses that are equal (we’d argue superior) in quality and strategically priced to deliver maximum ROI for the price.”&nbsp;Our course is a Certificate Program and we've done many 1:1 sessions with participants as added value. 3 Sessions. What You’ll Learn:&nbsp;* AI Tools for Market Research: Get introduced to cutting-edge AI tools that will transform how you conduct research, from sentiment analysis to predictive analytics. * Real-world Use Cases: Explore how leading brands are using AI to drive their marketing strategies. * Interactive Workshops: Gain hands-on experience with step-by-step guidance, tailored exercises, and valuable resources to help you integrate AI into your daily workflow.&nbsp;Why Enroll?&nbsp;* Career Catalyst: Equip yourself with skills that are in high demand and position yourself as a leader in the AI-powered future of marketing. Recent research from Business Insider reported that Marketing Professionals with AI Skills are forecast to earn 38% more than those without AI Skills. Additionally, a CNBC/SurveyMonkey Workforce Survey reported more than half (51%) of all Marketing Professionals are worried AI will soon take their job. * Expert Support: Benefit from live sessions taught by seasoned AI Marketing Experts teaching practical, hands on skills you can use TODAY.&nbsp;* Ongoing Learning: Enjoy lifetime access to future course updates, ensuring you stay at the forefront of AI advancements. * Certification: Our course is a Certificate Program with Live Sessions (also recorded and on-demand if you can't make it Live) and we've done many 1:1 sessions with participants as added value. By the end of this course, you'll not only have mastered essential AI skills for Market Research but also gained the confidence to apply them saving time, cutting costs, and enhancing your strategic insights.&nbsp;BONUS: Get Reimbursed: Leverage your company's L&amp;D budget to cover course costs. Visit https://maven.com/expense for more details. &nbsp;

Elevate Your Skills, Elevate Your Market Research Game, Elevate Your Career


Three 90-minute sessions packed with tips and tools you can use straight away.

A Forward Thinking Market Researcher﻿You want to discover product/market opportunities faster than ever.

A Founder or Marketing Innovation leader. You want an AI system to improve your clarity of your market and discover opportunities. Fast.

A Product MarketerYou want to uncover market, customer, and competitor intelligence while saving many hours of research preparation time.

This course is for you if you’re:


Key Course Benefits


This course was developed BY Marketers FOR Marketers. Learn directly from seasoned AI Marketing Experts through practical, real-world applications that you can implement today.

👩🏽‍🏫 🧑‍🏫 Hands-On Instruction From AI Marketing Experts


Save up to 30% of research prep time and deliver highly strategic Market Research insights in a fraction of the time with AI Powered Tools &amp; Techniques.

📈 Dramatically Reduce Research Hours and Improve Strategic Output


How much is your time worth? A lot! Gain valauble hours back to focus on even high level strategic matters.

💰 Immediate ROI!


Learn our interactive technique for writing AI Powered Prompts that deliver superior Market Research results.

🔧 Learn Results-Driven Prompting Techniques


Receive tailored AI Practice Guides and templates designed to teach you how to apply what you learn TODAY and streamline your specific research tasks.

📚 Customized AI Practice Guides & Worksheets


COHORT#3: Propel your Market Research game with AI. Our Practical, Hands-on course shows how AI Market Research can transform your Business.

Cohort 3

Michael DeNunzio

Peter Monk

Mastering AI Skills For Market Research #2

Go from AI overwhelmed to AI confident and transform hours of work into minutes in just one day.

Your Guide to the AI Revolution

GitHub

Neo4j

Vail

University of Illinois

Clair Sullivan

GenAI leader and professor, ex-GitHub/Neo4j

Cohort 1

You know generative AI (GenAI) is transforming the workplace, but every time you try it, you hit a wall. The tools feel confusing. You're not sure what to do with it. You worry about looking incompetent while colleagues seem to have it figured out. So you stick to old methods feeling further behind on the curve.Maybe you've tried ChatGPT once or twice, but got generic or unhelpful results. You gave up, assuming GenAI just isn't for people like you. Meanwhile, you spend evenings catching up on work that could take minutes with the right skills. The gap between you and GenAI-savvy colleagues grows wider every week, and the fear of being left behind becomes more real.This is a completely hands-on course in a judgment-free environment. You'll spend most of the day actually using GenAI tools with real workplace scenarios, not watching demonstrations. Every exercise is designed for beginners with zero technical background. You'll work through examples from your actual job, getting immediate feedback and support. By the end, you'll have real work products you can use tomorrow and a tested workflow for your role. No lectures. No jargon. Just practice, confidence, and results.

AI is replacing jobs that don't adapt. Learn it now with zero coding required.

Master GenAI fundamentals and navigate multiple platforms

Transform your writing workflow using AI-powered drafting

Extract insights from documents and meetings without manual review

Create professional visual content without design skills

Master agentic AI concepts and apply them to automate your work

Office professionals drowning in emails, reports, and repetitive tasks who have zero GenAI experience but know they need to catch up.

Mid-career managers and team leads who need to understand AI to stay relevant but feel intimidated by the technology.

Administrative and operations staff handling data, documents, and communications who want to work faster without coding.