The Collab Lab

Use AI on Your Real Work

Roblox

Verizon

Google

LinkedIn

GitHub

Maisha L. Cannon

Founder & Facilitator

Bring your real work and generate a usable starting point

Create a strong first draft using the right context

Organize notes, ideas, or inputs into something you can act on

Turn messy inputs into clear, structured work

Refine outputs with AI as a second set of eyes

Evaluate and improve your work before sharing

How to build a system that handles the work you shouldn't be doing and sharpens the work only you can do.

Cohort 2

Head of Product | AI for non-tech users

Booking.com

DeepL

ABOUT YOU

Zalando

TikTok

Myles Sutholt

Head of Product who uses the system he teaches every day with his team.

Cohort 1

Cohort 3

You already use AI. You probably think it is going well.When researchers measured experienced professionals using AI on real tasks, they were 19% slower. They believed they were 20% faster. (METR, 2025)"I thought I was already using AI well. Turns out I was just using it often." — Wole, Product DesignerThe gap is not your skills. It is what AI knows about your work before you start. Your projects, priorities, stakeholders, what "good" looks like. Without that, every session starts from zero.This course builds two things. First: a system that handles the recurring work and frees up roughly half a day a week. Second: AI advisors modeled on your real stakeholders that challenge your documents, prepare you for meetings, and catch what you missed."A system I use every single day. One that has increased the quality of my work immensely." — Renata, Product OwnerLimited to 20 students. Personal feedback on every submission.

Stop doing work your AI should do. Delegate, systematize, and scale yourself.

Your AI Already Knows Your Work

Automate the Work That Drains Your Week

AI Advisors That Challenge Your Thinking

Output That Is Visibly Better

A System That Compounds

No Coding Required

You already use ChatGPT, Claude, or similar tools regularly. Not just tried once. You have AI habits you want to build on.

Use AI (like ChatGPT or Cursor) regularly (not just tried once)

You need to install tools like Claude Code or Cursor. Some company laptops block this. If you are unsure, check with your IT team.

Can install software 

You will see code you did not write. AI writes it. You describe what you want in plain English. We walk you through every step.

Willing to try things that feel unfamiliar at first

You get decent output but re-explain context every session. You want AI that knows your work and challenges your thinking.

PMs, designers, engineers, data professionals. The title matters less than the work: multiple projects, documents, decisions across teams.

You want to walk into meetings having already stress-tested your arguments. You want documents that survive the first round of review.

In this course, you'll build real AI systems for your actual work - the kind you open on Monday morning and use.

Marketing Consultant. Founder. Builder.

Silvi Specter

Marketing consultant. Founder. AI systems builder. Previously: Early Lemonade.

AI is supposed to save you time. So why does it still feel like you're doing everything yourself?That's the difference between "using AI" and having AI systems. This course gets you there.In five weeks, you'll build custom voices, AI projects, and automation workflows you'll use every day. I used these systems to go from 40 to 20 hours/week on marketing work while growing from $18k to $25k MRR.Here's what you'll gain from this course:→ Know exactly when to use Claude, ChatGPT, and Gemini - and which other tools are worth your time→ Stop rewriting AI drafts - get content that sounds like you out of the gate→ Create content and campaigns faster with AI projects that have your briefs, audience research, and brand guidelines→ Stop losing afternoons to follow-ups, meeting notes, and reporting - build workflows that handle repetitive stuff automatically→ Turn transcripts and research into clear customer insights in under 1 hour→ Give your team an AI system to work from so you're not fixing everything yourselfYour AI tools will know your brand, audience, and how you like to work. What used to take half a day will take an hour. And the time you lost to execution will finally be free.

Stop drowning in execution. Build AI systems that save you 5-10 hours per week.

Reclaim 5-10 hours weekly by systematizing the executional work that drowns you

Stop wondering if you're using AI the right way - and get ahead of it

Finally cut through AI tool FOMO and build your focused tech stack

Ship customer-centric content that actually sounds like your brand (not ChatGPT)

Get customer insights & strategy feedback you couldn't get on your own

Build delegation systems so others execute at your quality level

You should be able to apply your projects to the day-to-day work you need to save time on

Active work to apply AI systems to

In-House Startup Marketerswho are doing the work of a full team, and leadership assumes AI can fix that. You need systems to make it true.

Consultants &amp; Fractional Executiveswith clients who want faster &amp; cheaper work because "AI can do it." You need systems to make it happen.

Solo Operators Wearing Multiple Hatswho handle everything with no team to hand off to. You need infrastructure that works when you're not.

Learn to turn ideas into real products with Claude Code, generate PRDs, build MVPs, orchestrate agents, and ship deployable AI applications.

Founder | Ex-Google | Prof UCLA & UMN 

Walmart

Gallup

UCLA

University of Minnesota

Hamza Farooq

Founder | Ex-Google | Adjunct UCLA & UMN, SCU | Venture Partner

AI Advisor | Ex-Microsoft & IBM

Microsoft

Coursera

DataCamp

NumFOCUS

Gabriela de Queiroz

AI Advisor for Startups | Ex-Microsoft & IBM | AI Leader

AI has changed how products get built. Tools like Claude Code are reshaping the product development life cycle in ways most of us are still catching up with.You probably have ideas. You see what these tools can do. But turning an idea into something real, a working product that runs, deploys, and can actually be used, can still feel overwhelming.The most exciting shift is that anyone today can go from idea to PRD to working prototype in minutes. That's a massive change in how products come to life.This course exists to help you take advantage of that shift.Instead of spending weeks watching videos, you'll build alongside us. You'll take an idea, turn it into a PRD, generate an MVP, orchestrate AI agents, and deploy real-world use case products.You won't just learn how to use Claude Code. You'll use it to build real products.🎯 Week 1: Turn idea to PRD into an MVP🎯 Week 2: Build your own marketing agency using sub-agents, and multi-agent orchestration🎯 Week 3: Evaluations 🎯 Week 4: Demo Day!By the end, you'll know how to go from idea to requirements to prototype to deployable product using AI-native workflows, and you'll leave with multiple working products you built yourself. 🚀

Turn ideas into deployed products using Claude Code, build 6 real applications 

Turn Ideas into Working Products

Build and Deploy Real Prototypes

Create Multi-Agent Workflows

Use MCP Connectors to Extend AI Apps

Build and Launch a YC-Style Product

Graduate with a Portfolio of Shipped Projects

Just be willing to learn, we will take care of the rest

Curiosity and openness

Product Managers &amp; Product Leaders who want to go beyond writing specs and start turning ideas into products using AI-native development.

Developers &amp; Builders who want to move faster with tools like Claude Code and build real prototypes, agents, and deployable AI applications.

Entrepreneurs &amp; Founders who want to validate ideas quickly, build MVPs, and launch solutions without waiting on long development cycles.

In short, you will walk away with the building blocks and skills to transform your career as AI assistants emerge as tools of the future.

AI Course Instructor & Facilitator

Levi's

McKesson

JPMorgan Chase & Co.

Cardinal Health

Dom Michalec

Beta26

By the end of this course, you will have used an emerging fluency in AI to collaborate with Claude. The best part? You'll learn while also building something useful by the end of the course. A complex report for your boss, a new morning routine that sets you up for the day ahead, a tool that helps you with industry research. Something that you can put to immediately use while showcasing your new skills. While Claude will be used for teaching and live demos, the foundations you learn will translate well in your use of other AI tools like ChatGPT, Gemini, Perplexity, and Copilot. Past students have used what they learned to create their own personalized daily newspaper, an automated report of all their daily meetings, an email subscription cancellation tool, an automation that does their expense reports for them, and even launch their own personal websites. All in under 3 hours. You'll understand how to prompt effectively, organize your work inside Claude, and automate tasks with Cowork. More importantly, you'll walk away knowing how to keep getting better on your own.

Highly-practical and focused on giving you a new superpower, all before dinner

How to navigate Claude's features

How to effectively prompt Claude

How to create and manage Projects & Memory

How to create and manage Artifacts

How to use Cowork

Both will be taught throughout the course

Access to Claude and Claude Cowork

This course, while live, will be remote. A good internet connection is vital

Working Internet

Curiosity will take you far in this course

A good attitude and a willingness to learn

Professionals who are AI-curious but haven't found a way to make it practical in their work

Anyone who works with information, communicates with others, or produces anything in writing

People who've tried AI tools before and weren't impressed, or got frustrated, but want to try again