Build Your Product-Led Growth Strategy
Hosted by Leah Tharin
What you'll learn
How PLG leverages product value to create organic growth
Discuss examples of successful B2B companies that have used product-led growth to scale
How to identify your product's unique "aha moment"
Techniques to pinpoint and measure the exact actions in your product that result in long-term user engagement
How PMs can effectively collaborate with sales
Ways that product managers (who know nothing about sales) can actually make your sales team better, without the drama
🎧 Recommended pre-reading
Please watch this short video about the basics of Product-Led Growth: https://bit.ly/3VgP96y
Why this topic matters
Unlike traditional sales-led models, Product-Led Growth (PLG) leverages product value to create organic growth, reducing customer acquisition costs and increasing user retention. In this session, Maven co-founder, Gagan Biyani, will interview PLG expert, Leah Tharin, on how to build your company's product-led growth strategy.
Recommended pre-reading: https://bit.ly/3VgP9
You'll learn from
Leah Tharin
Chief Product Officer & PLG Advisor
Leah Tharin specializes in bringing product-led growth and sales-led together in B2B
- Acting CPGO of GotPhoto, 20m ARR / 180 people scaleup, shopify for photographers.
- Author of the #1 most-read PLG Guide worldwide
- Head of Product and Growth at Jua.ai, ML/AI
- Product Lead at Smallpdf a Scale up with over 50M monthly active users.
- Head of Product at Deindeal.ch (pushing Groupon out)
- Microsoft Online Lead Switzerland
- PLG & Growth advisor to a dozen companies
- Portfolio Advisor @ Notion Capital
She writes about her experience on www.leahtharin.com (Podcast, Newsletter, Youtube Channel)
Go deeper with a course
Keep exploring
