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Develop Your Personal Brand Basics

Hosted by Shawn Johnson

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Design Your Next Chapter: Professional Branding & Career Navigation
Shawn Johnson
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What you'll learn

What Your Brand Says About You

Learn why personal branding is now a career necessity, not a “nice to have.”

Crafting Your Core Narrative

Explore how clarity in your story builds confidence and opens doors in an AI-driven world.

Framework for Brand Basics

Walk away with a simple, repeatable model to start building your professional presence today.

Why this topic matters

In today’s fast-changing market, skills alone aren’t enough. To stand out, land opportunities, or earn promotions, you need a clear personal brand and story that communicates your value. This 60-minute session gives you the essential building blocks; so you can start differentiating yourself right away.

You'll learn from

Shawn Johnson

Former Brand, Design & Product Leader at Microsoft, NBC & Warner Bros. Discovery

Emmy® Award winning Executive, Speaker, Author, Entrepreneur and Innovator – Shawn Johnson is the Founder and President of SocioPunk & Seichō Syndicate.


Over the past 25 years, his products have been enjoyed by millions of people around the world - creating positive, memorable and lasting relationships through evolving consumer and technology ecosystems.


An entrepreneur, and former executive leader for Warner Bros. Discovery, NBCUniversal and Microsoft – Shawn builds effective strategies and high performing brands, products and teams to create Most Lovable Products that thrive at the intersection of design, technology, and imagination of the human spirit.


Previously at

Microsoft
NBCUniversal
Warner Bros. Discovery
Unilever
Nike
See all products from Shawn Johnson - SocioPunk

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