Social Media in a Crisis: Speed, Ethics, and Control

Kathryn Kolaczek is the CEO of Alchemy Communications, bringing deep experience in communications, media, and public relations. She helps organizations navigate high-stakes moments through crisis communications, risk management, and media training—pairing practical planning with calm, timely execution. Kathryn leads business development and strategy, guiding a diverse roster of clients through communications strategy, marketing plans, and reputation-building initiatives delivered with efficiency and high standards.

With a background spanning PR, digital marketing, and media, Kathryn is also a former founder and editor of a national publication for entrepreneurs and the author of a book for entrepreneurial women. Known as an engaging speaker, she regularly leads discussions on crisis communi