Free Lesson
Beyond Discounts: BFCM Strategy for Brand Growth
30 min
Aug 14, 2025 12:00 PM
Virtual (Zoom)
In this video
What you'll learn
Master High-Stakes Q4 Revenue + Retention Framework
Deliver year-end targets while building valuable customers who stick, avoiding high BFCM churn rates
Deploy Quality Over Quantity BFCM Acquisition
Attract customers who buy for your brand, not just discounts, reducing 2026 CAC by capturing peak-season advocates
Create Pre-and-Post BFCM Customer Nurture Systems
Transform expensive November buyers into profitable repeats, turning Q4 into your retention foundation
Why this topic matters
Q4 represents 40-60% of annual revenue for most DTC brands, but BFCM customers typically have lower retention rates than other periods. With this year's pressure to hit targets after underperforming quarters, every expensive November dollar must work harder. Learn the framework I used to achieve record holiday months while building customer relationships that drive sustainable growth beyond Q4.
You'll learn from
Temilola Agbede
Fractional Marketing Executive (ex-DTC Leader at Estée, S'well, Love Wellness)
Previously at
