Maven

Growth Playbooks for the AI Era

Andrew Chen

General Partner at a16z. Previously early-stage growth at Uber

Gagan Biyani

Co-founder & CEO of Maven

Why "Big Bang" launches don't work anymore and how to build sustainable growth through "Always Be Launching"

Always Be Launching

Traditional growth channels are failing. Learn how leading companies are adapting their playbooks for an AI-first world

Rethink your distribution strategy

Framework for making critical go-to-market decisions - from initial audience selection to expansion timing

Find your Growth Maze

UPDATE AS OF 14th Feb - less than 8 Seats remain for Feb Cohort and our next Cohort will be held in May/June. GETTING YOUR ATTENTION: WHY AGENTIC AI CHANGES EVERYTHING AI is no longer the future—it’s happening now, transforming industries, jobs, and business models faster than ever. But here’s the key shift:🚀 AI is evolving from static models to autonomous AI agents that can perceive, decide, and act independently—reshaping trillion-dollar industries. Consider this:$55.3 billion invested in AI by Q3 of 2024 alone.74% growth in AI-related job roles in the last 4 years, with demand outpacing supply. Agentic AI is the next frontier, yet most PMs &amp; tech professionals don’t know how to leverage it.But here’s the hard truth: knowing AI tools isn’t enough anymore. In today’s tight job market, a surface-level understanding of AI will only get you so far. To stand out and lead in the AI-driven era,you need:✅ A deep understanding of AI’s evolution—from traditional ML models to GenAI to autonomous AI Agents.✅ Mastery of AI Agent frameworks like CrewAI, AutoGen, and OpenDevin to build market-ready AI products.✅ Hands-on experience designing and managing AI agents—not just chatbots, but multi-agent systems solving real business problems. This is exactly why I built this course—to equip you with the skills, frameworks, and hands-on experience to thrive in the Agentic AI era. WHY THIS COURSE?Unlike any other AI PM course, this program is laser-focused on&nbsp;Agentic AI. It’s built on three pillars of AI Product Leadership:1️⃣ Agentic AI Mastery – Learn all about AGENTIC AI, their core components, and how to deploy them for real-world applications.2️⃣ AI Product Strategy – Understand how AGENTIC AI is shifting business landscapes and how to build AI-first products.3️⃣ AI Tech Fundamentals – Go beyond surface knowledge with hands-on labs on AI agent design, RAG pipelines, and evaluation techniques. WHAT'S CHANGING?AGENTIC AI isn’t just influencing products anymore—it’s redefining Product Management itself.PMs today aren’t just collaborating with engineers; they’re expected to lead AI-driven innovation. This means:🔹 Developing core AI capabilities to make smarter product decisions.🔹 Mastering multi-agent frameworks that power cutting-edge applications.🔹 Learning how AI agents will reshape trillion-dollar industries—from finance to healthcare to enterprise automation.The future belongs to those who can build and manage autonomous AI systems.If you’re ready to lead in the AI revolution, not just watch from the sidelines, this course is for you.Join me and learn how to build the next generation of AI products—driven by Agentic AI.In 2025, leaders are doubling down on building the right AI teams and equipping them with the skills to tackle this new reality. As a PM, your ability to understand, integrate, and lead AI projects is now a core part of your role.This course is designed to prepare you for this reality. It’s not just about learning AI—it’s about becoming the kind of PM, organizations can’t succeed without. SO, WHAT DOES THAT MEAN TO YOU ? As a Product Manager, expectations have changed. Leaders are looking for more than just strategy—they expect you to have practical AI skills that let you work effectively in this evolving landscape.But here’s where it gets challenging: most PMs struggle because these skills aren’t easy to pick up. LinkedIn threads, Reddit forums, or even technical courses often fall short in providing hands-on, practical learning.To prepare for this shift, you need to focus on three things: 1) Understanding AGENTIC AI :Learn enough to work confidently with engineers and understand how AGENTIC AI systems are built and managed. 2) Navigating the AGENTIC AI Ecosystem:Get familiar with the tools, frameworks, and ethical considerations shaping how AI is used in businesses today. 3) AI PM chops with real projects&nbsp;:Theoretical knowledge isn’t enough. You need to combine your AI tech skill with ecosystem understanding using real problems, experience the challenges firsthand, and learn how to solve them effectively. This means building AI chops around choosing the right AI opportunities, creating AI evaluation playbooks, ensuring responsible AI development and ability to price AI specific products/features.&nbsp; The only way to build these skills is by doing—not just reading or observing. This course is structured to give you that hands-on experience, so you’re ready for the kind of work leaders now expect from AI Product Managers. NOW WHAT, YOU ASK ? This is exactly why we designed this program—to give you the skills, experience, and support you need to succeed in AI Product Management. It’s built around four key pillars: 1. AI/ML Concepts for PMsUnderstand the core ideas shaping AI products today. Learn the differences between:- RAG vs. Agentic RAG- Agents vs. Multi-Agent Systems- Compound AI vs. LLMs- Chain of Thought (CoT) vs. Tree of Thought (ToT) reasoningThis foundational knowledge helps you navigate the AI landscape with confidence and clarity. 2. AI PM SkillsThrough case study-based workshops, you’ll develop essential skills for building AI products, including:- Making the right calls with data-driven decisions- Evaluating AI models and solutions- Incorporating responsible AI practices- Pricing strategies tailored for AI productsYou’ll also receive 10+ templates to guide your decision-making, ensuring you have tools you can rely on when tackling real-world challenges. 3. Hands-On LearningLearning by doing is at the heart of this program. You’ll work through practical labs to:- Build no-code/low-code applications- Implement RAG models and fine-tune them for your use cases- Explore multi-agent systems with exercises designed to apply your learning to real-world problems 4. PRD and ProjectsIn live sessions, you’ll create a Product Requirements Document (PRD) and build an MVP for an AI product. These aren’t just classroom exercises—they’re real projects you can showcase as tangible proof of your skills. WHAT HAPPENS AFTER THE COURSE ? We know learning doesn’t stop when the course ends. That’s why we’ve built ongoing support into the program: - Weekly Saturday Sessions with Mahesh: Stay updated with the latest trends and learnings.- Friday Follow-Up Sessions: Get feedback on your progress and refine your projects.- Lifetime Access to Resources: Revisit materials, recordings, and templates anytime you need a refresher.- A Vibrant Community: Connect with peers who are also navigating the AI PM journey. Share ideas, collaborate, and grow together.- Continuous Updates: Access new tools, trends, and case studies to keep your knowledge sharp and relevant. This program isn’t just a one-time experience; it’s a launchpad for your ongoing growth in AI Product Management. WHAT MAKES THIS COHORT SO DIFFERENT?﻿1) A Cohort Like No Other: - 50 students per cohort for personalized mentorship and networking opportunities.- Real-time feedback and 1:1 office hours with Mahesh. 2) Unique Features: - Weekly Hands-On Labs: Solve real-world AI problems and gain practical experience you can add to your resume and portfolio.- Live Q&amp;A Sessions: Direct access to Mahesh and guest speakers from top AI companies. Support Beyond the Course: - Lifetime access to course materials.- Join a growing alumni network of 500+ - professionals across the globe with active conversations and job referrals. WHY MAHESH YADAV? Mahesh is not just an instructor—he’s a mentor with years of real-world experience leading AI teams at Google, Meta, and Microsoft. Here’s what makes him the ideal guide for your journey: Deep Expertise: 20+ years in the industry, building AI-powered products at some of the world’s most innovative companies including his work at Meta Pytorch, AWS Bedrock and Agentic AI at Google. Practical Insights: His teaching goes beyond theory to share what actually works in building and managing AI products, various of this students have successfully built their own products and planning to take it commercial Proven Success: 500+ professionals have already upskilled through his courses, with many landing roles at top companies. ﻿

Join the Only 5 Star Rated PM Cohort of Maven & become next-gen AI Product Lead

Provide a brief description for each module as a way to sell the value of what students will be learning throughout the course.

First Module

Second Module

Third Module

Course syllabus

Recordings will be provided in the student portal if you cannot join live.

5 Saturdays 90 mins sessions with Mahesh

You will have 5 lab sessions to build with Mahesh Teams. It is also our weekly open office hour.

Wed Lab Sessions/Optional Q&A

We want to help you to continue your learning journey even after the cohort ends. We meet weekly on my LinkedIn community. Current and previous cohort members join us to keep learning. Join us for a free event:https://www.linkedin.com/company/mahesh-ai-pm-community

Weekly Community Sessions

Course schedule

Product Managers Traditional PM looking to transition into AI Product Management. This course will help you more with GenAI.

Engineers and Designers:Ready to transition into the PM world? Learn to bridge the gap between technical implementation &amp; product strategy

Founders:If you’re starting from scratch or scaling your vision, gain the knowledge &amp; confidence to lead your team in building Ai Products

Non-Tech Professionals:Transitioning into tech doesn’t mean starting over. This course helps you leverage your existing expertise with AI

Are you wondering if this course is for you ?

What value will this course bring to you?

You’ll finally understand how AI fits into product management. Whether it’s building smarter tools, solving business challenges, or understanding how AI is shaping industries, this course simplifies the “what” and “how” of AI so you can lead with confidence.

Clarity on AI in Product Management & Focus on AGENTIC AI

You won’t just watch or listen—you’ll do. By working on real projects, you’ll learn how to take an idea and turn it into an AI-powered product, even if you’ve never written a line of code. This isn’t about theory; it’s about building things that matter.

Hands-On Experience
 

Learn from Experience: Get insights from real AI product case studies from Mahesh's journey, including bumps along the road.

How to Handle AI Product Management Case Studies.

Whether it’s talking to engineers, pitching to stakeholders, or discussing AI’s impact with leadership, you’ll have the knowledge and practical experience to speak with authority. No more nodding along or feeling out of your depth.

Confidence in Conversations

You won’t just leave with skills—you’ll leave with connections. Join a community of like-minded professionals, learn from each other, and keep growing long after the course ends.

A Community That Grows With You

Agentic AI for PM’s: Build the Future with a MAANG Product LeaderI

Mahesh Yadav

Cohort 3

Cohort 5

I teach leadership, strategy, and innovation at a leading business school, and I must admit that AI-powered tools have fundamentally transformed the way we work—and should lead.&nbsp;Traditional frameworks and approaches to leadership, strategy, and innovation are no longer sufficient. The rise of AI demands a rethink, a redefinition of how we lead teams, craft strategies, and drive innovation in a rapidly evolving business landscape. This power-packed course is designed to guide busy executives through this transformational shift. You’ll explore how AI reshapes leaders' decision-making, strategy design, and innovation processes while learning how to align these changes with your organization’s goals. This course is thoughtfully designed into 4 modules, delivered through 2 days of live sessions. DAY 1/2 Module 1: AI and its Business Implications Learning Objectives:→ Understand the fundamentals of Artificial Intelligence and its key applications in business.→ Explore how AI is disrupting industries and reshaping business models. Case Studies:Amazon: Leveraging AI for personalized recommendations and supply chain optimization.Netflix: Using AI to analyze viewer preferences and optimize content creation. Module 2: Redefining Leadership in the Age of AI Learning Objectives:→ Explore the changing role of leaders in AI-driven organizations.→ Learn to foster human-AI collaboration while maintaining empathy and ethical decision-making. Case Studies:Microsoft: Transforming leadership practices to build trust in AI technologies.Google DeepMind: Ethical challenges and leadership lessons in AI innovation. DAY 2/2 Module 3: Strategic Thinking and Decision-Making in the AI Era Learning Objectives:→ Develop adaptive strategies that leverage AI capabilities.→ Enhance decision-making by integrating AI-driven insights. Case Studies:Tesla: Using AI for real-time data analysis and strategic decision-making in autonomous vehicles.Procter &amp; Gamble: AI-driven consumer insights for strategic market positioning. Module 4: Driving Innovation with AI Learning Objectives:→ Foster a culture of experimentation and continuous innovation using AI.→ Identify opportunities for AI to enable breakthrough innovations. Case Studies:OpenAI: Revolutionizing industries with generative AI innovations like ChatGPT.Airbnb: Using AI to enhance customer experiences and innovate pricing models. The course ends with a hands-on implementation project (AI-driven Leadership, Strategy and Innovation Plan) giving you a chance to apply your learnings.

Our leadership, strategy, and innovation models are no longer working!

Pre-reading

Live-sessions

Project

Time commitment

C-suite Executives and Senior Leaders looking to navigate the opportunities and challenges AI brings to their organizations.

Mid-Level Managers aiming to future-proof their leadership skills and drive impactful strategies in an AI-driven world.

Business Innovators and Strategists eager to leverage AI for breakthrough innovation and competitive advantage.

Who is this course for?

What you’ll get out of this course

Gain a comprehensive understanding of how AI is redefining organizational practices.

Understand the Transformational Impact of AI

Develop the skills to lead in an AI-driven world by fostering collaboration with AI systems.

Redefine Leadership for the AI Era

Learn to craft adaptive and forward-thinking strategies that leverage AI to anticipate market changes.

Build Future-Ready Strategies

Cultivate a mindset of continuous innovation and experimentation by integrating AI capabilities.

Drive Innovation in AI-Powered Landscape

AI is shaking things up! Our existing approach to leadership, strategy, and innovation might not cut it anymore.

Dr Mansoor Soomro

Executive Educator, Ex-Siemens, Trained 2200+ executives in the last 5 years

Cohort 1

Cohort 2

The ChallengeWhen you start work each day, where’s the first place you look: your goals or someone else’s messages? You start each day with the best intentions, but somehow find yourself constantly reacting instead of leading.&nbsp;Sure, it would be nice to focus on your own goals, but you care about those other people (or at least some of them 😁). They’re colleagues and customers, family and friends... 🤹 How can you collaborate with them responsively without forsaking your goals and becoming just a (re-)Actor in their story? 🎬 Your days are filled with back-to-back meetings, sky-high customer or investor expectations, wishes that your team could move faster sooner, that you could move even faster and work on what really matters instead of fighting fires. As you try to move faster, people fall short of your expectations and their potential. It causes friction and frustration (even if you hide it well). It's uncomfortable to call out, so you avoid giving feedback or mention it lightly, which makes the situation more uncomfortable. Eventually, you decide to give feedback. Sometimes it goes okay. Often, you try to move through and out of the conversation as quickly as possible because it feels so awkward. Growth and improvements rarely last. You take on more work yourself to get it done. The Solution (Evidence-based. Immediately applicable.)⏱️&nbsp;EVERYTHING YOU READ BELOW WILL BE ORIENTED TO IMMEDIATE APPLICATION DURING THE COURSE ⏳What if you could shift from being a re-Actor in someone else's story to becoming the (co-) Author of your own? This course will support you, step by step, in building your Operating System to make this shift. Fancy apps aren't enough. Nor are bursts of motivation. A sustainable Operating System has 3 features:🧰 Tools (simple enough to keep using, and amplified by AI)🔁&nbsp;Habits (the tools don't use themselves...except for some of the AI ones we'll build)🧠 Mindsets (you can "productively" spend your life responding to other people's messages and requests--or build something that matters) No, "perfection" isn't possible (or even desirable). But our days--and our results--completely shift when we focus our attention systematically instead of ad-hoc and reactively. And our conversations shift when we stop trying to fix people and start inspiring them to take action and grow. We teach you how to do this by using straightforward approaches that reliably transform defensiveness and friction into self-reflection, connection, and motivation to grow. You will start to look forward to feedback conversations because you will know how to use them as powerful tools for building trust and deepening connection. You will also explore your own mindsets and beliefs around feedback, identifying your own patterns around conflict avoidance, people-pleasing, and controlling behaviors. Once you've shifted the way you manage yourself and lead your team conversations, applying evidence-based approaches tested with 1000s of managers and amplified with AI, the whole game becomes fun again. Bonus:📝 You will also get 5 step-by-step facilitation guides for sharing and teaching your team members everything we cover in this course. This helps establish shared language and frameworks within your team/organization, and positions you as the leader of change. 📖&nbsp; You'll also get our 20-page Offsite Playbook with step-by-step guidance on how to design and facilitate unforgettable team and company gatherings. 🚀 And you'll get to do this while in a practice lab with other high-growth leaders.

Spend your days fighting fires or each other?

Sundays (+ 1 Thursday)

Weekly Office Hours

High-Growth ManagersReady to move out of IC mode, you want to be the inspiring leader people thank for the rest of their careers.

ExecutivesYou know there's a better way than back-to-back meetings everyday. To scale your impact, you know you must scale yourself first

Startup FoundersYou're expanding your focus from building a product to building a team. And to do so, you need the team to step up fast.

Who is this course for

You'll have the Inner and Outer Game in place:<ul><li>A systematic set of habits, tools, and mindsets to define What Matters Most each day and week</li><li>You'll be using your emotions as signals for what needs to happen next</li><li>Your mind will be at ease</li></ul>

Clear Focus & Emotional Balance

Whether you're currently intimidated by AI, curious, or all-in, you will:<ul><li>know exactly how to leverage Claude and ChatGPT to improve your skills and help you prepare for key conversations</li><li>have your own CustomGPT to do a recurring management task FOR you</li></ul>

AI As Your Ally (including your own CustomGPT)

<ul><li>Next Actions template (simplest tool possible to stay organized)</li><li>Weekly Preview Checklist (define what matters most and who should do it)</li><li>Daily Defining Checklist</li></ul>

The Operating System (feel on top of your s***)

<ul><li>Know how to decide WHAT to delegate to increase your leverage</li><li>Know HOW to delegate (to a person or AI) in ways that build confidence and follow-through</li></ul>

The Leverage Framework

<ul><li>GAIN Template for how to structure feedback conversations that inspire response-ability, action, and growth</li><li>how to use AI to prepare and practice</li></ul>

GAIN Feedback Framework

<ul><li>GROW Template for coaching conversations</li><li>The key skill to coach effectively</li><li>Know the difference between a feedback and a coaching conversation</li><li>how to use AI to practice and get feedback on a coaching conversation</li></ul>

GROW Coaching Framework

What if you felt on top of everything and your team were aligning and growing through every conversation with you?

Jack Cohen

Learn how to use AI to analyze data 📊, identify growth opportunities 🚀, plan and execute targeted experiments 🎯, and automate workflows 🤖 for business growth. This hands-on course equips you with tools 🛠️ and strategies to build AI agents and workflows tailored to your organization.

Unlock AI-powered growth skills to drive smarter strategies & 10x your impact


Module 1: AI-Powered Growth Strategy: Identifying Your Key Growth Levers

Thursday, March 6

Module 2: AI-Driven Growth Planning and Analysis: Crafting Winning Experiments

Thursday, March 13

Module 3: AI-Powered Growth Execution: Building a Multi-Agent Workflow

Thursday, March 20

Module 4: Advanced Applications and Future of AI in Growth

Thursday, March 27

Growth Marketers and Strategists aiming to scale campaigns efficiently.

Startup Founders and Entrepreneurs looking to acquire and retain customers faster.

Product Managers focusing on data-driven customer growth strategies.

Marketing and Sales Leaders who want to unlock the full potential of AI in their teams.

Learn how to identify and prioritize growth motions and levers using AI. Analyze historical data from product, marketing, and sales motions to build actionable growth roadmaps.

AI-Powered Frameworks for Growth Strategy

Use cutting-edge AI tools to generate, rank, and analyze growth experiments.

Advanced Tools for Experiment Planning and Analysis

Build and deploy 2 AI-powered agents for growth strategy and planning. Create automated workflows that optimize processes like lead nurturing and customer onboarding.

Custom AI Agent Workflows

Explore advanced AI applications such as generative AI, predictive modeling, and hyper-personalization. Understand and apply ethical considerations, including bias, transparency, and responsible AI practices.

Insights into Emerging AI Trends and Ethical Practices

This course empowers businesses to leverage AI-driven tools, frameworks, and intelligent workflows for smarter, scalable growth strategies.


Lightning Lessons

Growth Playbooks for the AI Era