Staging environment

Launch Your Side Business with AI

Hosted by Victoria Sheer

Tue, Feb 24, 2026

5:00 PM UTC (30 minutes)

Virtual (Zoom)

Free to join

55 students

Invite your network

What you'll learn

AI-powered market research in under 5 hours

Learn the prompts and tools to identify profitable niches, understand customer pain points, and analyze competitors

Tips how to test willingness to pay

Discover how to validate your idea before building anything by testing real demand through small market tests

From research to positioning

See how to integrate market research with customer insights to craft a to craft compelling positioning

Real case study walkthrough

I'll break real students case studies on how they launched their side business and got clients

Why this topic matters

Most people who work a full-time job want to start a side business — but they get stuck on one thing: They can’t pick an idea. In this session, you’ll learn a simple way to:  • choose an idea that fits you,  • check if people would actually pay for it,  • understand how to get your first customers You’ll also see real examples of people who went from “I’m stuck” to a successful business.

You'll learn from

Victoria Sheer

Example: Co-founder of 12BRAVE (ex-Product Lead Henkel, Aldi)

Victoria is a Product Leader turned entrepreneur with 12+ years of experience building and scaling products at companies like SAP, Henkel, and ALDI Süd.


After spending 6 years successfully running a portfolio career alongside corporate roles, she went all-in on entrepreneurship in 2025.


Why she is teaching this:


She founded 12BRAVE and developed a curriculum together with other successful ex-corporate entrepreneurs like an ex-Deloitte partner, ex-Capgemini Senior Manager, Head of Product Experimentation from Zalando and many more.


Together, they created a program for senior tech professionals who want to stop overthinking and start a side business.


Their approach is grounded in real tactics that work for both side projects and full-time businesses like consulting and SaaS. This isn't about inspiration. It's about learning how it actually works based on what did work for others.


Her approach:


By now she has coached 100+ professionals across Europe and the US, helping them go from idea paralysis to first paying customers in 12 weeks without quitting their jobs.


She believes side businesses should start smart and without paid marketing. Across all her projects, my marketing spend has been zero.


Everything she teaches comes from hands-on experience:

  • validating ideas fast,
  • positioning offers that sell,
  • using AI to compress months of work into days.


What you'll get:



You'll see that starting a business is actually possible. She'll show you how to test quickly, learn what works, and move forward without wasting time.


Background:

  • Master's in IT Strategy and Business Intelligence.
  • 12 years in Product Management
  • 6+ years running side businesses: as a certified Product Management instructor, mentor, consultant and community organizer.
  • Visiting Lecturer at International School of Management.
  • Speaker at major European product conferences.

Previously at

Henkel
ALDI USA
SAP
Zalando
Deloitte

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