Rachel K. from Maven

Turning Your Expertise Into Leads with Short-Form Video

Arjay McCandless

Social Lead at Maven

Rachel Kennedy

Head of Instructor Success @ Maven

What makes a good piece of content

How to turn existing material into short form video

What metrics to track

How Arjay uses Claude Code to expedite the process

How to capture leads

Learn to turn ideas into real products with Claude Code, generate PRDs, build MVPs, orchestrate agents, and ship deployable AI applications.

Founder | Ex-Google | Prof UCLA & UMN 

Google

Walmart

Gallup

UCLA

University of Minnesota

Hamza Farooq

Founder | Ex-Google | Adjunct UCLA & UMN, SCU | Venture Partner

AI Product Builder | Startup Advisor

Aishwarya Ashok

Cohort 1

Cohort 2

AI has changed how products get built. Tools like Claude Code are reshaping the product development life cycle in ways most of us are still catching up with.You probably have ideas. You see what these tools can do. But turning an idea into something real, a working product that runs, deploys, and can actually be used, can still feel overwhelming.The most exciting shift is that anyone today can go from idea to PRD to working prototype in minutes. That's a massive change in how products come to life.This course exists to help you take advantage of that shift.Instead of spending weeks watching videos, you'll build alongside us. You'll take an idea, turn it into a PRD, generate an MVP, orchestrate AI agents, and deploy real-world use case products.You won't just learn how to use Claude Code. You'll use it to build real products.🎯 Week 1: Turn idea to PRD into an MVP🎯 Week 2: Build your own marketing agency using sub-agents, and multi-agent orchestration🎯 Week 3: Evaluations 🎯 Week 4: Demo Day!By the end, you'll know how to go from idea to requirements to prototype to deployable product using AI-native workflows, and you'll leave with multiple working products you built yourself. 🚀

Turn ideas into deployed products using Claude Code, build 6 real applications 

Turn Ideas into Working Products

Build and Deploy Real Prototypes

Create Multi-Agent Workflows

Use MCP Connectors to Extend AI Apps

Build and Launch a YC-Style Product

Graduate with a Portfolio of Shipped Projects

Just be willing to learn, we will take care of the rest

Curiosity and openness

Product Managers &amp; Product Leaders who want to go beyond writing specs and start turning ideas into products using AI-native development.

Developers &amp; Builders who want to move faster with tools like Claude Code and build real prototypes, agents, and deployable AI applications.

Entrepreneurs &amp; Founders who want to validate ideas quickly, build MVPs, and launch solutions without waiting on long development cycles.

The insights and key decisions behind Course-Market Fit and success on Maven.

xVP at Maven, Qual Research Expert

Maven

Vanina Schick

Product Marketing Leader I Qualitative Research Expert I Course Design Consultant

July 2026

Every successful consultant, advisor, and coach hits a ceiling at some point. Selling time does not scale past the hours in the day.A live, cohort-based offer on Maven can open a new market for you. But before you invest in building one, you need to know it will actually sell. Your time is money.In this course we cover the key criteria that reliably predict success on Maven, and address them one by one for your specific area of expertise. I call it the Course-Market Fit Process.Built on deep qualitative research that I did as VP Marketing at Maven, it fast-tracks you to market clarity and compresses months of iteration into days.You will leave with a concept you are confident to take to market: rigorously stress-tested against the criteria that predict commercial success, positioned to command a premium price and grow your audience and authority.Longer-term you will get:<ul><li>New clients to funnel into your high-ticket engagements.</li><li>Revenue that does not track directly to the hours you work.</li><li>An extended digital presence that builds your reputation with new audiences.</li></ul>

Craft a Market-Ready Offer That Builds Your Audience, Authority & Revenue

The Audience Lens → Decide who your offer is for

The Outcomes Lens → Pick the topic worth building

The Go-To-Market Lens → Reach the right buyers

You are actively planning to monetize your experience by teaching (on or off Maven)

You want to build an educational offer

You have deep experience that the market already recognizes as valuable

Your are an expert in your domain

This is low-ego space for senior practitioners to embrace a new challenge and get hands-on

 You are coachable and want to learn by doing

AI, Business &amp; Leadership Consultants—you're ready for your revenue to scale beyond the hours you put in.

Fractional Executives &amp; Advisors—you've solved the same problem dozens of times and you've developed a repeatable approach.

Published Maven Experts—you've launched but sales are not meeting expectations, you want to focus on quickly getting to Course-Market Fit

Most people never get real value out of AI

Your workspace. My full focus.

Bojan Gasparovic

Hands-on VP of Product helping non-techies use AI

June

Most people use AI as a smart assistant, ask it to rephrase something or draft an email.That works but nothing compounds.What you actually want is AI that knows who you are, what you're building and how you think.At work I gather everything from Slack, Jira, Confluence, Google Docs.. into one organized context library. Then I can ask questions on anything, prepare slides, quarterly reports, stakeholder updates.. in minutes.I can even run queries on Athena or call internal APIs with Python scripts. you can go as deep as you needBecause everything is in one place, things that took hours or every days now take minutes. I even automated most of my recurring tasksAt home I built my own website, I write my LinkedIn posts and run my Maven courses from the same workspace. One prompt updates all 3 when I work on something new ;)Join my Lightning Lessons on Fridays to see it in actionIn 2 hours I'll walk you through my own workspace live: a structured knowledge base, 30+ custom agents, 40+ skills, 100+ design systemsYou leave with a working foundation and a clear picture of how to keep building itMost people see visible gains immediately. The compounding kicks in under two weeks.

Occasional Claude user in. Daily Claude user out.

Leave with a fully working Claude Code workspace

How to build a knowledge base that makes Claude know more about you over time

Get 30+ specialist agents and know exactly when and how to use each one

Get 40+ pre-built skills for everyday tasks, no prompt writing needed

You leave knowing how to grow the workspace, not just how to use what's there

Claude Code runs in the terminal, have it installed before the session. Setup instruction details provided when you enroll

Claude Code CLI installed

Either works. Have it installed and ready before the session.

A code editor: VS Code or Cursor

Claude Code requires an active Claude Pro or higher subscription. Make sure yours is active before the session.

A paid Claude subscription

Non-technical or technical people who want to get started with Claude Code the right way

People already using Claude but not getting consistent value out of it

Anyone who wants a proven setup rather than spending weeks building something that half-works

Mahesh & his team of mentors (10+) have taught 13k+ PM's on Maven

AI Lead-built early Agents @Google, Meta

Amazon Web Services

Microsoft

Mahesh Yadav 

Ex AI Product Lead -Google l Meta l Microsoft l AWS | 10k+ Alums l Founder - Agentic AI Institute

Trailblazers

Claude Code can solve world hunger but you literally do not even know what to ask Claude Code because you don't know what the engineering/product terms are. If you graduated beyond AI prototyping and now are coming to terms with your lack of technical knowledge and petrified of committing to main this course is for you.Spend 6 hours with me and 10+ mentors to become a product engineer that can build with AI. Who we serve:<ul><li>You work in customer facing roles (Marketing/Sales/UX) or back office (Finance/Legal/Accounts). You have lot of ideas but today cannot bring them to production.</li><li>You work in operations (project/program/analyst) and you are petrified with pace of AI and unable to AI to excel in your current role or get to your next role.</li></ul>What we offer:<ul><li>Learn engineering lingo and fundamentals to thrive in AI world (PRD, Git pull/push, skills and agents).</li><li>What is possible with Claude Code (beyond basics) and get battle tested claude skills (real and .md files)</li><li>Learn hands period. We will not only show and tell - but - build and debug with you.</li></ul>Mahesh has 21+ exp. working at Google/Meta/AWS in AI and is most knowledgable and generous leader on Maven.

Program/Project Managers You manage the people who build. You live in spreadsheets &amp; standups. You coordinate everything except the code.

Designers Your Figma files are beautiful. Your GitHub repo is empty. This workshop fixes the second problem without touching the first.

Sales &amp; Marketing You know the customer's problem better than anyone. You rely on dev for every tool, every landing page, every automation.

Turning Your Expertise Into Leads with Short-Form Video

What you'll learn

Why this topic matters

You'll learn from

Arjay McCandless

Rachel Kennedy