Staging environment

Negotiation Playbook for Entrepreneurs and Tech Careers

4.9 (21)

1 Day

Cohort-based Course

Tactics, frameworks and lessons from a decade of coaching founders, PMs, engineers, and execs to get paid what they are worth.

Negotiation Playbook for Entrepreneurs and Tech Careers

4.9 (21)

1 Day

Cohort-based Course

Tactics, frameworks and lessons from a decade of coaching founders, PMs, engineers, and execs to get paid what they are worth.

Hosted by

Craig dos Santos

MSFT; 2x founder/exit; 13 years consulting exec negotiation

Craig dos Santos

MSFT; 2x founder/exit; 13 years consulting exec negotiation

Course overview

Master the Highest Impact 5 minutes Of Your Career

With this course, negotiating will become a lever on your life.

IMPORTANT: This is the only course on Maven where we stick with you until you are successful. We teach a rolling weekly class that you can keep coming back to for up to 3 months. Each week we cover new topics and review old ones so you get practice, feedback and your questions answered.

Unlike reading a book or listening to a podcast, this workshop will give you actual experience until you feel comfortable.

GUARANTEE: Apply the lessons and if you don't earn at least 2x the price of the course in the first year, get a full refund.

THE CATCH: This course isn't for everyone. Your expected comp should be in the 6-figures. See below and if you have questions, sign up for a 20-minute consultation.

Who is this course for

You're at a Big Tech Co or startup and want to make sure you are compensated competitively, and optimize for cash and equity and title.

You're an entrepreneur, small business owner, or independent who is constantly selling your company or your work.

You struggle with advocating for yourself and asking for what you deserve. You have realized this is a skill and now you want to get better.

You're at a Big Tech Co or startup and want to make sure you are compensated competitively, and optimize for cash and equity and title.

You're an entrepreneur, small business owner, or independent who is constantly selling your company or your work.

You struggle with advocating for yourself and asking for what you deserve. You have realized this is a skill and now you want to get better.

What you’ll get out of this course

Workbook with a video course

You'll get a Notion doc strategy workbook with all the topics we'll learn. Also you'll get access to a video course so you can learn at your pace.

Come to class each week and put what you learn into practice.

Get real negotiation practice each week

You'll get hands on experience and feedback on your specific negotiating strengths and weaknesses by negotiating with me and your fellow classmates in a live setting.

How to negotiate your compensation

We'll directly practice various manager conversations and HR conversations to show you how to prep for them and how and what to ask for.

How (and how not) to use data and reasoning in a negotiaton

Learn how to use concessions and compromises to gain trust and move towards your goal. How to ask questions and elicit the information you need early in the conversation.

Learn a framework for handling all conversations where you need to advocate for yourself

The aim is to know how to flexibly handle a conversation in your own way, without having to memorize someone else's words.

This course includes

6 interactive live sessions

Lifetime access to course materials

6 in-depth lessons

Direct access to instructor

4 projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Week 1

Jul 3

Nothing scheduled for this week

Post-course

Aug

Weekly Q&A and Roleplays

Thu 8/812:00 AM—1:00 AM (UTC)

Day 1: How to elicit information

8 items • Free preview

Day 2: Getting What You Want

2 items

4.9 (21 ratings)

What students are saying

The only course on Maven where we stick with you until you are successful.

Free resource

20-Minute Negotiation Consultation

We'll cover

Your current issues or blocks around advocating for yourself
Feedback on your current negotiation style
Personalized tips on how to improve

Pick a time to chat

What people are saying

Craig is a charismatic, engaging facilitator and the content was both illuminating yet easy to understand. I came into the workshop not expecting to learn anything new per se, but some of the principles Craig discussed have really reframed my way of thinking (for the better).

Joanne Tseng

Lead Researcher - Airbnb

I felt helpless and intimidated about the idea of negotiation and Craig was able to give me perspective while also tailoring the the experience to play off of my strengths giving me further confidence. I went into the negotiation with a clear objective and came away with an additional $X0,000 allowing me to accept the job and make a huge move!

Jacob Sotsky

Vice President

Craig was an incredible source of knowledge and guidance during my first experience joining a seed-stage start-up. He clearly explained the basics of negotiating equity and gave me tactical methods to use during the discussions. I was able to take control of the conversation and direct it towards my determined goal.

Nira Goren

Negotiation is a core component of my job, so I wasn't sure I needed Craig. But I knew this negotiation was critical to my role at my company. Craig helped me shape the best narrative and value proposition for each audience. As a result, I was able to create a new position for myself within the company rather than simply receiving a raise.

Philip Charm

Director

Thanks to Craig, my starting salary at [company redacted] was 30% higher than I could have negotiated on my own. Though tailored to my specific situation at the time, internalizing Craig's approach to negotiation has continued to pay dividends when I've asked for raises or negotiated new offers.

Niels Hoven

Product Manager

I worked with Craig for what I thought would be fine-tuning a salary negotiation I had already prepped and rehearsed. What a shock to discover I had some major holes, both soft (my posture and tone) and hard (my approach and specific points). Craig skillfully guided me through a much more powerful negotiation process, with truly impressive results.

Tom Clifton

Product Lead

Meet your instructor

Craig dos Santos

Exec Negotiation Coach and Consultant

Has been doing 1:1 for over 10 years, and coached hundreds of people into offers of $50K - $250K more per year (real numbers, not a typo!) at companies like Google, Stripe, Facebook, Amazon, Airbnb, as well as startups from seed onwards. He's worked alongside professors at Duke and Wharton, and learned to negotiate with high stakes and no leverage on the SF suicide hotline.

Over the last 5 years, he's run workshops in-person at Airbnb, Zenefits, Plaid, Zendesk, Udemy and more.

Be the first to know about upcoming cohorts

Negotiation Playbook for Entrepreneurs and Tech Careers

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Course schedule

1-2 hours per week

Once a week class on Wednesdays
5:00pm - 6:30pm PST
Meetings are over zoom and will be interactive and involve breakout sessions for negotiation role-play, and feedback. You'll come away with immediately useable tools to use on the job and in your everyday life.
Continuous weekly sessions

Each class will focus on a different part of a negotiation framework, with the material covering 6 weeks. Come to as many classes as you like for 3 months if you want more practice and more feedback.
Weekly homework
1 hour per week
Each week I'll give homework or a challenge to incorporate the lesson into your life. The first homework assignment is focused around writing an effective email to get a discount on an Airbnb rental.

Negotiation is a hands-on skill

Active hands-on learning

This course builds on live role plays, and hands-on, interactive learning.

Interactive and project-based

We'll learn through live interactive demos, direct feedback, and lots of time to ask questions.

Learn with a cohort of peers

You'll be learning alongside other peers who face similar challenges and opportunities.

Frequently Asked Questions

Stay in the loop

Be the first to know about upcoming cohorts

Negotiation Playbook for Entrepreneurs and Tech Careers

Get reimbursed Bulk purchases

What people are saying

As a business owner, I'm negotiating every day. Using the ideas in the course led to me selling a new project almost immediately. What else could I have wanted out of this course? Thanks Craig for the personal approach and detailed feedback.

Jeremy Kirshbaum

Generative AI Consultant

Craig provides actionable tips and real life scenarios that demystify the negotiation process. I went from feeling scared of salary negotiations to feeling eager for my next opportunity to have one.

Carmen King

ACLU

What stood out for me are two things (a) class is full of practical actionable tips (b) tons of role play scenarios that bring to life problems you may come across but something you can identify and work on in safe space.

Uday Putcha

Product at Meta

Craig really knows his stuff and have some practical, non obvious advice for improving negotiation. I immediately started using it in daily conversations and found them to be very effective even outside of negotiation scenarios.

Sid Gidwani

Engineering Leadership at Stripe