Kevin Bethune is the Founder & Chief Creative Officer of dreams • design + life, a think tank that delivers design & innovation services using a human-centered approach. Kevin's background spans engineering, business and design in equal proportion over his 25+ year career (BCG, Nike, Westinghouse Nuclear), positioning him to help brands deliver meaningful innovations to enrich people's lives.

His work represents creative problem-solving that brings multidisciplinary teams together to see the future through an open aperture, and a deep industrial design approach to inform and influence desirable, feasible and business-viable design outcomes.

His first book, Reimagining Design: Unlocking Strategic Innovation (The MIT Press) released with notable acclaim under the Simplicity: Design, Business, Technology, Life Series in March 2022. His second book, Nonlinear: Navigating Design with Curiosity and Conviction (The MIT Press), will be coming out February 4, 2025.

Kevin also serves as a Trustee for ArtCenter College of Design and a Board member for the Design Management Institute (DMI).