15+ years closing B2B deals. CEOs call me to x2 their revenue. A quick case: I closed the first new logo for a client in 5 years just by fixing the offer.

I'm published contributor of The Low-Risk Recipe™ with Warren Schirtzinger, the guy who coined "the chasm" before Geoffrey Moore made it famous.

I've studied and applied every GTM and sales framework out there: Crossing The Chasm, Jobs To Be Done, Winning By Design... you name it! I've refined them all. I even wrote a positioning strategy book! They all lead to the same place: packaging is the most impactful GTM & product strategy for the business revenue.

So I moved from teaching GTM strategy basics to teach the execution layer everyone skips: packaging the product/service so buyers actually land (and expand).