Ibrahim Bashir has been building and shipping software for over 20 years. He most recently was an executive at Amplitude, where he served as the VP of product. Before that, he scaled new products at Box, service infrastructure at Twitter, and the Kindle business at Amazon. And in past lives, he studied computer science, taught algorithms courses, wrote radiology software, built e-commerce platforms, and served as a technology consultant.

Ibrahim has a wealth of experience with B2B products across product-led (PLG) & sales-led go-to-market (GTM) motions. He runs the core product organization at Amplitude, which covers the end-user experiences for creating, consuming, and collaborating on insights - this analytics platform is leveraged by over 2000 companies. Prior to Amplitude, Ibrahim was the GM at Box accountable for multiple revenue-generating add-on’s (Box Platform and Box Relay). He headed business units accountable for all KPIs (demand gen, sales revenue, attach rate, product adoption, customer retention, account churn, and service health) and was also on point for refining the product strategy (market, personas, metrics) and scaling the GTM playbook (messaging, pricing, packaging) as product lines grew.

Ibrahim is also a prolific creator of content around the discipline of product management and craft of cross-functional leadership. You can consume his latest musings via his Substack newsletter Run the Business.

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