Kate Syuma

Cohort 1

Cohort 2

Cohort 3

Discover the industry report from 80+ companies (B2B, B2C, PLG) to empower your onboarding experience. Here's what you'll find inside:<ul><li>Main user challenges during onboarding</li><li>Successful experiments and insights</li><li>Recommendations and resources to enhance user onboarding process</li></ul> Explore the report → <a href="https://onboard.report/" rel="noopener noreferrer" target="_blank">onboard.report</a>

Full report: The State of Product Onboarding

Product managers who drive strategy, development, and launch of products.

Driving user acquisition, activation, retention, and monetization through product-led growth strategies.

Supercharge your activation with access to insights from 80+ companies like Notion, Atlassian, Coda, and HubSpot. 

Viktoria Kharlamova

Growth Advisor, ex-Miro 1st Growth Product Manager

 Growth Advisor, ex-Miro Head of Growth Design

Self-Serve User Onboarding for Rapid Product Growth

Product Manager

Product manager

product designer

Senior Product Manager

Senior Product Designer

Founder, CEO

Customer Engagement Manager

Senior Product Designer (Growth)

Activated users have a 4x higher Conversion rate to pay. User onboarding is a key product experience. From a business perspective, it helps you activate, retain, and monetize users and creates a base for future scale. From the user perspective, it provides value and helps achieve goals with the product. You can already have 1st session tutorials, high-touch onboarding, or a product that has a lot of value, but: - you are not sure how to drive your product activation metric;- you're creating self-serve onboarding from scratch;- you need to get deep knowledge in Onboarding and Activation;- you need a fresh perspective on the existing onboarding journey; Why learn with us? 1. For 5+ years we've been working on Miro user onboarding experience 2. We analyzed 100+ User Onboarding experiences in Top-growing products 3. We helped 10+ companies improve user onboarding experience (Manychat, Rask.ai, etc.) The result of the course will be a draft roadmap of onboarding hypotheses that you can start implementing in your product right after the course. - We focus on practice, quality, and personalized approach. The cohort size is no more than 40 people. - The course runs 2 weeks (2 live classes and 2 pre-recorded sessions) and is a mix of proven templates, cases from our extensive experience, and a lot of practice; - The class length is 60 min with an additional weekly Q&amp;A session; - Each week there is a practical exercise that will help you create a roadmap of ideas to empower your user onboarding journey; - We will make a deep dive into all tools that will help you empower your user onboarding experience that we used ourselves in the fast-growing products; - We will do a live session with an invited guest who will share cases from the practice, learnings, and mistakes; During the course, we will cover the following questions: 1. How to analyze your user onboarding and what principles you need to follow if you create it from scratch;2. When and how to run user research;3. What metrics to use to work on onboarding;3. How to formulate, generate, and prioritize hypotheses;4. How to run experiments and iterate smart, etc. We will also cover any common questions in Q&amp;A sessions. Get a $100 discount if joining a team of 2+ members. Bonus! Get feedback on the home project from us directly for an additional price.

Create powerful user onboarding that becomes the base for your product growth

Course syllabus

Live sessions with Viktoria and Kate including a lot of practice and Q&amp;A sessions.

Mondays & Wendesdays

Deep dive into your course projects and Q&amp;A sessions

September 18, 2024

<ul><li>The first practical project is a deep dive into the onboarding 5-step framework and analysis.</li><li>The second project is about prioritization and transforming your hypotheses into effective solutions.</li></ul>

Weekly projects

Course schedule

Growth PMs and Product Designers who are working on the user onboarding and want to drive activation metrics.

Founders and Product Leaders who want to activate more users and drive Conversion Rate to pay

Marketers, Researchers, and other Product team members working on User Onboarding who want to deepen their expertise in PLG frameworks.

Who is this course for

In the course, you will learn and practice to

<ul><li>Deep dive into industry onboarding cases: mistakes and learnings</li></ul> <ul><li>Review the core principles of a successful user onboarding experience</li></ul> <ul><li>How to analyze your onboarding flow effectively and define low-hanging fixes and long-term investments</li></ul>

Assess your User Onboarding journey using proven growth frameworks

<ul><li>How to design onboarding metrics to make them work for your product growth</li></ul> <ul><li>Benchmarks you need to know to work on onboarding</li></ul>

Set up effective metrics for the activation journey and work on them

<ul><li>Use proven frameworks and tactics to generate hypotheses</li></ul> <ul><li>Learn how to prioritize hypotheses effectively</li></ul> <ul><li>Generate working solutions that help you do both: drive metrics and improve user experience</li></ul>

Create a robust list of prioritized hypotheses and potential solutions that will form your roadmap

<ul><li>Create an effective experimentation loop</li></ul> <ul><li>How to get the most of experiments results </li></ul>

Learn to launch experiments right and iterate smart

<ul><li>Join interactive sessions with us and ask any questions about user onboarding, activation, and product growth</li></ul>

Learn directly from Kate Syuma

Kate Syuma

Courses

Self-Serve User Onboarding for Rapid Product Growth

Lightning Lessons

5 Onboarding Mistakes Everyone Makes

4 Content-driven Onboarding Tactics for Growth Teams

Resources

Full report: The State of Product Onboarding