Gina Gotthilf

This first cohort will be priced at 50% and capped at 15 students.

Cohort 1

Cohort 2

Learn how to think like a scrappy growth leader and to apply the PR and a/b testing playbooks that worked in the early days of Duolingo.

Ex-VP growth at Duolingo, co-founder and COO at Latitud

Organic B2C Growth for Startup Founders and Marketing Professionals

Growth Manager

Co-founder & CEO

Founder

Brand and Comms Consultant

Most growth courses focus on theory. I learned by doing, so in this course, I'll cover super tactical examples of what worked and didn't as I worked to massively scale Tumblr and Duolingo in the early days. My goal is to help you understand how to think like a great growth leader and draft a plan for how you'll successfully boost growth at your organization by sharing examples from a 10+ year career helping startups scale to hundreds of millions of users. By the end, you should have a much clearer understanding of what makes someone decide to try a new product or service, what makes them come back over and over, and how to use that thinking to systematically drive acquisition and retention. In other words, you'll learn the fundamental blocks for building the growth engine for your b2c startup. What we'll cover: Lesson 1: Growth opportunities and how to prioritize them- Case studies from top tech companies- How to prioritize across your possible growth initiatives- How to unlock the resources you need to lead more growth initiatives at your organization﻿Outcome: draft a v1 of your mini growth roadmap and get live feedback from Gina Lesson 2: Free user acquisition- Learn to come up with campaigns ideas and pitch them to journalists and influencers by yourself without an agency- Understand the PR playbook that worked for Duolingo in the early days- Gain access to my outreach templates for LinkedIn and emailOutcome: draft your first PR campaign with a media outreach list and pitch Lesson 3: Activation and retention (PLG)- Understand how to come up with and prioritize your team's a/b testing ideas- Access examples of successful experiments at Duolingo and learn how they were created- Learn how to apply gamification to improve user retention- Leverage our highest ROI wins for ASO and SEO- Learn how to determine whether experiments were successfulOutcome: Draft a proposal for how you'll improve a key retention metric The course is a mix of lecture, structured exercises/case studies based on real scenarios and office hours with Gina.

Learn how to think like a growth leader

Course syllabus

Join me for 4 live sessions where we'll cover everything I know as a growth professional, engage in group discussions, ask questions directly and get live feedback on your strategies and tactics.

Mondays and Wednesdays

Come discuss learnings, ask questions and request feedback on your course projects.

Friday office hours (optional)

Weekly projects

Course schedule

You're a product/marketing professional or startup founder ready to build on your growth skillset and think like a growth leader.

Your startup has product market fit. The growth strategies we'll cover should only be applied after PMF.

You're not a marketing or growth expert but aspire to become one by being scrappy and ambitious.

Who is this course for?

What you’ll get out of this course

We'll brainstorm channels as a group with case studies, learn how to prioritize ideas and draft plans for testing them effectively.

Identify organic growth channels to acquire users for free.

Learn how to come up with and prioritize a/b test ideas, from landing pages to activation strategy and gamification. your actual in-app Understand how to determine if an experiment failed or succeeded.

Map a/b testing opportunities to improve conversions along your entire funnel

I'll share the playbook I created at Duolingo, examples of pitch copy and press releases, and walk you through how to draft a plan and whether you should work with a PR agency.

Build and launch your own PR strategy

Learning growth skills can be daunting and learning. Meet peers with whom you can stress-test ideas and share resources way beyond this course.

Unlock a network of peers to help brainstorm and validate ideas

How Duolingo grew from 3m to 200m users

Ex VP of Growth at Duolingo, GP at Latitud Ventures

Learn the playbook for how we drove organic growth through PR initiatives in Brazil, India, Turkey and other markets.

How PR fueled growth internationally

See firsthand what we tested, why we prioritized those tests, and what we larned.

Growth through a/b testing and gamification

Among infinite possible ideas, how do you know what to start with? I"ll walk you through a basic ROI framework.

Learn directly from Gina Gotthilf

Gina Gotthilf

Courses

Organic B2C Growth for Startup Founders and Marketing Professionals

Lightning Lessons

How Duolingo grew from 3m to 200m users