You’ll stop dreading sales and start leading them. This course gives you precise mental models—no scripts, no sleaze—for mastering every key early-stage B2B conversation. You won’t change who you are. You’ll gain a clear, repeatable way to navigate sales as a founder, using your natural instincts with structure that works.

You’ll learn:

How to enter any call with clarity using the 90-Second Opener framework

How to use the Discovery Map to reveal real, urgent problems without pushing

How to get past Gatekeepers by aligning with their priorities, not bypassing them

How to run a Value-First Demo that feels like solving, not pitching

How to lead Stakeholder Alignment calls that surface hidden agendas and unite decision-makers

How to close confidently using the Exec Q&A + Negotiation Ladder without caving on price or energy

Each model is:

Simple enough to memorize

Flexible enough to adapt in real time

Grounded in real founder conversations, not theory

You’ll build mastery through:

Walkthroughs of actual founder cases

Live practice with coaching and feedback

Paired drills that help you recognize and respond to each move in the “sales dance”

Tools to synthesize your own conversations and improve after every call

By the end, you’ll have five mental models hardwired into your thinking—enough to handle any early B2B deal with confidence and clarity. No more guessing. No more hoping the other person leads. You will.