Class is in session
Journey Design Masterclass
4 Weeks
·Cohort-based Course
Prototype & test your end-to-end product experience with AI
Class is in session
Journey Design Masterclass
4 Weeks
·Cohort-based Course
Prototype & test your end-to-end product experience with AI
Clients
Course overview
Build an engaging product experience with AI 🎬
What's the fastest, most effective way to validate product ideas?
It's a tricky question. You can build fake landing pages. Or Figma mockups. Or a vibe-coded prototype.
But something's missing. We don't have a quick, effective way to prototype our end-to-end product experience AKA the Product Journey/
So we asked ourselves: what if you could harness Generative AI to make it radically easier?
In this hands-on Masterclass, you'll learn how to design, prototype & test your end-to-end product experience – with the help of GenAI.
You'll use your Journey Design Playbook to answer questions about your product & customer - and turn your answers into AI prompts you can use to visualize your product journey .
Then you'll use JourneyMaker, to model customer personas & build 30-day storyboards you can download & develop.
In 3 short weeks, you'll create a prototype of your end-to-end product experience. & have the knowledge & framework to implement this approach on projects. You'll also be able to run your own Journey Design workshop internally or with clients.
If you want to streamline team collaboration & build high-retention products, learning Journey Design will be a game-changer 🚀
Who this is for 🎯
01
Startup Founders & Teams who want to engage customers, enhance team collaboration & test ideas earlier.
02
Product Leaders & Teams who want to validate ideas faster, communicate more effectively, & drive lasting retention.
03
Product Managers & UX Professionals who want improved outcomes, faster concept testing, & more effective prototyping methods.
After taking this course, you'll know how to
Build habits into your product experience
Want to make your product a habit? Learn how customer insights help you build "stackable" habits into your product experience.
Design a compelling Customer Journey
Don't leave retention to chance. Learn the 4-step framework for designing an experience that gets better over time.
Prototype & test product ideas 10X faster
Using Generative AI, you'll visualize your customer's 30-day experience with low-fidelity storyboards.
What’s included
Live sessions
Learn directly from Amy Jo Kim, Ph.D. & Scott Kim, Ph.D. in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Course syllabus
8 live sessions • 49 lessons • 7 projects
Week 1
Progression: Build your System
Jul
8
LIVE: The Power of Progress
Personas: Ask Better Questions with Synthetic Personas
Personas: Talking to Real Customers
Jul
10
LIVE: Build Customer Personas with GenAI
Week 2
Journey: Visualize your product experience
Habit Loop: The core of your journey
Jul
15
LIVE: Habit-stack your Product Experience
Storyboard: prototype your product experience
Jul
17
LIVE: Storyboard your Product Experience with GenAI
Week 3
Playtest: validate your product experience
Teardowns: Analyze your Competitors
Jul
22
LIVE: Run a high-value Concept-Test
Jul
24
LIVE: Analyze your market with Mastery Path Teardowns
Week 4
Jul
29
LIVE: Exploring Creativity with Douglas Hofstadter
Jul
31
LIVE: Wrap-up & Student Presentations
What people are saying
Eugenia Kydya
Garry Tan
Gina Bianchini
Blair Ethington
Bob Moesta
Robin Allenson
Kacie Hsu
Cara Meverden
Ian Brand
Candis Best
Meet your Instructors 👋🏽
Amy Jo Kim, Ph.D.
Amy Jo Kim, Ph.D.
Co-founder, Game Thinking
Amy Jo Kim is a social game designer, community architect & startup coach. She helps product leaders & innovative teams validate ideas faster & drive retention with Game Thinking - a framework based on design techniques from hit games.
- Named by Fortune as one of 10 powerful women in games
- Design credits include The Sims, Rock Band, eBay, Netflix, Ultima Online, nytimes.com, Covet Fashion, & Replika
- Clients include Disney, Electronic Arts, General Motors, Google, Lumosity, P&G, Shiseido, Square/Enix, & Ubisoft
- Author of Community Building on the Web (2000) and Game Thinking (2018)
- Taught Game Design at USC Film School & Stanford
- PhD Behavioral Neuroscience (UW) BA Psychology (UCSD)
Scott Kim, Ph.D.
Scott Kim, Ph.D.
Co-founder, Game Thinking
Scott Kim – co-creator of Game Thinking – is a prolific & versatile designer of puzzles, games, toys, & graphic art. In addition to his coaching & consulting work, Scott manages the Game Thinking TV youtube channel.
- Known for his pioneering graphic design book, Inversions,
- Game design credits include Tetris, Bejeweled, RushHour, Lumosity, abcmouse.com, & Moshi Monsters.
- Created the Little Book of Big Mindbenders
- Co-authored The Playful Brain with neuroscientist Richard Restak to explore how puzzles improve brain function.
- PhD in Computers & Graphic Design from Stanford
- In-demand speaker & consultant on Serious Game Design, Puzzle Design & Educational Game Design.
Course schedule
4-6 hours per week
Self-paced lessons
1-3 hours per week
Each week features 2 modules plus bonus content. Each module is a mix of projects, video lessons, and templates you can use right away.
Live Coaching Sessions
2-3 hours per week
We'll meet LIVE on Tue & Thu each week, to review concepts & answer questions. Need 1:1 feedback on your projects? Come to Office Hours on Thu right after class, The course ends with our Friday Storyboard Showcase, to share what you've accomplished.
Practical Projects
1-3 hours per week
Each module includes a specific, practical project where you apply the course content. The projects build towards your final outcome - an end-to-end Customer Journey Storyboard that you can take with you & continue to develop.
Prototype your Customer Journey with AI Storyboards
3 common prototyping mistakes – & what to do instead
Why storyboards help you spot retention problems earlier
How to storyboard your Customer Journey faster with GenAI
Get the free recording
Journey Design Cheatsheet
Want to build experiences that keep people engaged?
Tiny habits & contextual nudges aren't enough. You need to create a journey that upgrades over time – along with your customers.
Whether you're designing a Player Journey, a Patient Journey, or a Customer Journey - these core principles will help you find success.
Get this free resource
Learning is better with cohorts
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you