Insight Driven Product Management for Growth - Scale Impact in any Organization
4.4 (8)
4 Weeks
·Cohort-based Course
You'll analyze patterns between datasets and interpret data to uncover insights. You'll master strategic thinking and product execution.
Insight Driven Product Management for Growth - Scale Impact in any Organization
4.4 (8)
4 Weeks
·Cohort-based Course
You'll analyze patterns between datasets and interpret data to uncover insights. You'll master strategic thinking and product execution.
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Course overview
Think and act like a seasoned Product Manager.
Product management has been over-complicated and misrepresented. Product management is not pie in the sky, building products from scratch. Today, product management is about using data, insights, and a lot of sharp reasoning to uncover improvement opportunities and deliver value while managing the product decisions of your stakeholders.
We've designed our curriculum to illustrate a linear process for product strategy that leads seamlessly into execution. You'll move from APM, whether associate or aspiring, to PM faster.
We teach hypothesis-driven and data-informed problem solving perfect for product managers working in or seeking to grow and extend existing products.
The program is 4 weeks. You'll experience a comprehensive 8-module async curriculum built on a real-life case accompanied by optional live sessions with breakouts and instructor feedback. We've also thrown in a couple bonus workshops led by great minds in the tech ecosystem.
In this 4-week course, you will live through a Product Manager's first 100 days.
We will cover:
✅ Onboarding to a project and team
✅ Identifying and prioritizing which problems to work on
✅ Collecting and analyzing data to validate your hypotheses
✅ Coordinating and leading your cross-functional team
✅ Roadmapping features and influencing leadership
✅ Launching your first experiment
⭐ You will walk away with a fully completed PRD pitch deck and MVP that you can submit for your performance evaluation or upcoming interview.
⭐ ⭐ Join a slack community of peers and mentors you can turn to during and after the course.
Who is this course for:
01
Incoming Product Managers with an offer in hand and eager for an accelerated PM path
02
New Product Managers within their first 6 months on the job, struggling to execute and formalize their process
03
Aspiring Product Managers in adjacent or distant careers that have validated their interest in product and are seeking tactical skills
We teach you how to interpret all forms of data and build strategic product thinking and the A to Z framework to deliver tests and features.
Weekly Live Sessions
You'll experience live instruction from leaders in product management.
Two fully embedded simulation exercises
To ensure the concepts sink in, each week you will work through two product simulations based on real-life experiences.
Required Comprehensive On-Demand Modules
We pair instructor support with self-guided learning. You'll gain additional value by applying on-demand concepts with your peer-pair
Work with an Engineer to build a Technical Specification Document
In partnership with an engineer, you'll learn how to properly translate your AI-generated PRD to a technical specification document that engineers use to plan and deliver products.
AI - Graded Homework Assignments
Each chapter has associated homework assignments. As long as you submit your work, it will be evaluated. The grader has been trained on previously successful student responses and instructor's own rubric. You'll always know where you stand.
Tactics, definitions, and explanations
There are no dumb questions here! We will cover nuances in every product scenario, and you are always free to bring up any problems you're currently struggling with.
Proven templates and frameworks
You will gain access to best-in-class templates for OKRs, experimentation, roadmapping, market analysis, prioritization, and more.
Capstone Project
Throughout the course, you'll complete a Product PRD for you to submit for promotion panels or job interviews. The capstone is guided by YOU. You get the opportunity to test your knowledge and apply concepts on your won.
This course includes
9 interactive live sessions
Lifetime access to course materials
23 in-depth lessons
Direct access to instructor
Projects to apply learnings
Guided feedback & reflection
Private community of peers
Course certificate upon completion
Maven Satisfaction Guarantee
This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.
Insight Driven Product Management for Growth - Scale Impact in any Organization
Course syllabus
Week 1
Aug
15
Kick-Off Call | Begin On-Demand
Aug
19
Live Class Session 1: Types of Customers, Market Analysis, and Evaluating Competitors
Week 2
Aug
22
Live Class Session 2: Opportunity Sizing and Prioritizing Opportunities using Data
Aug
26
Live Class Session 3: Defining Primary and Secondary KPIs and Validating Assumptions using Data
Week 3
Aug
29
Live Class Session 4: Building Testable Assumptions, and Uncovering Roadmap Ideas through Market Comparisons
Sep
2
Live Class Session 5: Data-Informed Prioritization Frameworks and Constructing A/B tests
Week 4
Sep
5
Live Class Session 6: Generating lo-fi Mocks and AI-Generated Product Requirements Document
Post-course
Sep
9
Live Workshop | PRD Review and Tech Spec Creation w/ an Engineer
Sep
12
Capstone Presentation Submission Date
Chapter 1: Become an expert in your team, product, and customer
Chapter 2: Become an Expert (cont.)
Chapter 3: Collaboration, Culture, and Process
Chapter 4: Defining Success, Data-Driven Validation of Assumptions, and Prior
Chapter 5: User Research, Vision, and Strategy
Chapter 6: Roadmap Development and Prioritization
Chapter 7: A/B Testing, Experiment Design, Quality Assurance, and Retrospectives
Chapter 8: Communicating work to Stakeholders, Quality Assurance, and Retrospect
Wrap-Up: Capstone Project
4.4 (8 ratings)
What students are saying
We teach you how to deliver value
10 to 100, not 0 to 1
We don't teach 0 to 1 or product from scratch. We help you learn how to uncover insights on existing products and business lines to grow, optimize, or extend them
A to Z Framework for Execution
We teach you how to execute on a product team, in real-life, without all the fluff.
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Meet your instructors
Full-Stack Product Manager
National Continuous Learning Community for Product Managers
We believe in on-demand access to learning and the power of exercising agency to advance your goals. We equip product managers with tools, hard and soft skills so that they have the confidence to exercise their agency in the workplace.
We built the product management stack to be about three pillars: Person, People, then Product. The product management stack is based on the principle that to grow products and shepherd teams, sustainably, personal development is required. While being an expert in your product is valuable, we understand that promotability only comes after self-mastery.
Diamonde Henderson
Global Community of Black Product Managers
Our mission is to create the most authentic, recognizable and impactful way for Black PMs to advance their careers. We envision a world where Black representation in product management exceeds Black representation in the US population at every level.
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Insight Driven Product Management for Growth - Scale Impact in any Organization
4-Week
4-6 hours per week
On-Demand Content
4-6 hours per week
Spend 2 weeks before live class completing the on-demand. The self-guided content includes exercises to immediately apply your knowledge. You'll receive feedback. We built the content so that concepts are refreshed at the start of each chapter to connect concepts.
Live Sessions
7:00 to 9:00 pm
You'll experience a two live sessions throughout the 4-weeks
Self-Guided Content: April 21 - May 4th
First Day of Class: May 5th - 6th
Program Completion: May 16th
Office Hours with Instructors
Get 1:1 or group time with your instructors to ask your most pressing questions or get support with your end-of-course materials!
Capstone Project
Throughout the course, you'll complete a Product Pitch Deck for you to submit for promotion panels or job interviews. You'll have an additional full week to complete the capstone, then you'll present your capstone to your cohort.
Start Applied Product Management for Free
We've opened up Chapter 1 of Applied Product Management! The focus of Chapter 1 is Becoming an Expert in Your Product Area. It's priority number one for every New or Incoming PM. In this chapter, you will:
- Be introduced to the company you're working for throughout the simulation
- Understand the company's objectives
- Learn the product you will own
- Learn about varying types of products and their relevant stakeholders
Start Course for Free
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