Class is in session
Product Strategy for Designers
4.3 (105)
6 Weeks
·Cohort-based Course
Advocate for your ideas, influence product and step up your design career.
Class is in session
Product Strategy for Designers
4.3 (105)
6 Weeks
·Cohort-based Course
Advocate for your ideas, influence product and step up your design career.
Experience designing at
Course overview
Advocate for your ideas, influence product and step up your design career
For coaching options, visit www.femke.design/course
Learn to build strategic influence, have more impact and deliver more value to your team.
Are you working in a low design maturity organization? Do others understand the value of design? Are you given space to have influence and impact in your role?
This course takes you through 6 modules in 6 weeks. Together, we'll discuss how to make sense of ambiguous product challenges, make design decisions based in strong rationale, build confidence through communication, storytelling and design principles.
I know what it's like to have a great idea that you spend hours working on, only to have it fall flat on stakeholders who don't share your vision.
I know what it's like to work at a company with low design maturity where you struggle to get heard, let alone even considered by the product team.
I know what it's like to be nervous presenting and communicating with senior leaders, where you feel like you're winging it and hoping for the best.
I've worked through these and more challenges with resilience, which I believe has helped me grow from Junior Designer to Design Manager in just six years.
Who is this course for?
01
Junior - Mid-level designers
You're confident in your craft – now you're looking to level up design strategy and influence
02
In-house designers
You work in-house (not an agency) and within a design team (not recommended for teams of one).
03
Challenge-driven individuals
You're looking to move beyond being handed solutions in briefs – you want to influence the roadmap.
04
Career climbers
You have a strong visual design background and are interested in levelling up – you want to showcase the value of design.
What you'll get
Specific frameworks for getting stakeholders bought into your work
Develop the skills needed to strategically influence product strategy, feel empowered to make a difference on your team and present with confidence.
Hands on learning through video and live sessions
Learn alongside an engaged community, join live working sessions with Femke and course alumni mentors every week, PLUS gain templates, resources, and worksheets you can repurpose for later.
Learn hands-on with Femke in weekly live sessions
Unlock the tools needed to turn an ambiguous project into an articulated plan while gaining cross-functional alignment along the way.
All-new lesson videos to help you build conviction in your design decisions
Develop the skills needed to strategically influence product strategy and feel empowered to make a difference in your team with all-new exclusive content from Femke - not available anywhere else!
Learn from leading industry guests
Hear from product and design leaders at leading tech companies. You'll get an insider look into how they work with stakeholders.
This course includes
Interactive live sessions
Lifetime access to course materials
70 in-depth lessons
Direct access to instructor
7 projects to apply learnings
Guided feedback & reflection
Private community of peers
Course certificate upon completion
Maven Satisfaction Guarantee
This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.
Product Strategy for Designers
Course syllabus
Week 1
Welcome to the course!
1: Introduction to Product
Week 2
2: Developing a product strategy
Week 3
3: Crafting Principles
Week 4
4: Leading through communication
Week 5
5: Become an engaging storyteller
Week 6
6: Influencing design culture
Wrap up
Bonus
Recordings
Evergreen resources
4.3 (105 ratings)
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Product Strategy for Designers
Meet your instructor
Femke
Lead product designer, podcaster, educator and mentor.
I'm Femke, a design manager at Gusto who started her career at Uber.
Here's a rundown of some of my career highlights 👇
- I pitched my design ideas to Product Leaders at Uber and got the stakeholder buy-in I needed to move forward
- I've shipped global products to millions of users and generated millions of dollars in business value
- I participated in major redesigns at Wealthsimple, Canada's leading fin-tech – influencing the platform experience for millions of Canadians
- I lived the pain of working at a company with low design maturity where Product was King
- I grew my career by working in companies of different sizes and stages – From growth-stage companies with 1,000 employees to mature market leaders with 30,000 employees
- I've worked in North America, Europe, and Oceania – with roots in New Zealand, I spent 5 years working in Amsterdam before moving to Canada
- I've had over 600+ 1:1 mentoring sessions with more than 500 designers
- I have a degree in business, followed by a Graduate Diploma in Visual Communication Design
- My videos about product design on YouTube have reached over 3.5 million plays, helping designers across the world grow in their design career
Taken by designers at some of the worlds leading design teams
Course schedule
3-4 hours per week
Live class sessions
Weekly
Join Femke and teaching assistance once a week to discuss module topics, interact with peers and get insight. Sessions run at 10am PST and are recorded.
Live Guest Q&A's
Biweekly
Special guest calls with experts in the field where you can ask questions
Self-paced modules
Weekly
Self pace yourself through one module each week, packed with lesson videos, optional exercises and templates to grow your skills.
Hear directly from leaders
Be the first to know about upcoming cohorts
Product Strategy for Designers
Step up your design career
Turn an ambiguous project into an articulated plan
Learn to make sense of ambiguous product challenges while gaining cross-functional alignment. Femke will help you navigate becoming a strategic partner to product.
Interactive and resource-based
Get access to valuable resources, templates, and worksheets that you can use to gain influence in your teams.
Learn with a cohort of peers
You'll interact and learn from Femke, course alumni mods, and meet like-minded individuals in our weekly live sessions.
FAQ
Access a growing recording library of special guest Q&A's
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