I am a marketing and revenue leader with 16 years of experience building growth engines for SaaS and digital-first companies. I specialize in turning busy marketing teams into focused, revenue-driving operators by connecting strategy directly to execution.

My experience spans demand generation, product marketing, lifecycle, AEO/SEO, and revenue marketing. I have led teams through scale and reset at companies including Webroot, OpenText, Issuu, and Observable.

I have taught three courses on LinkedIn Learning, reaching 21,000 learners. I built this course because I have seen the same pattern everywhere: talented marketers doing excellent work on the wrong things. Not from lack of skill, but from never being taught to diagnose before they execute. That is exactly what this course fixes.

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