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Punchy Messaging for B2B Tech Marketing

5.0 (20)

2 Weeks

Cohort-based Course

Learn how to write simple, human messaging that resonates with your customer and improves your B2B marketing.

Punchy Messaging for B2B Tech Marketing

5.0 (20)

2 Weeks

Cohort-based Course

Learn how to write simple, human messaging that resonates with your customer and improves your B2B marketing.

Hosted by

Emma Stratton

Founder @ Punchy | Messaging Strategist to Top Tech Companies

Emma Stratton

Founder @ Punchy | Messaging Strategist to Top Tech Companies

Course overview

Build the skills (and confidence) to write good messaging

Take the guesswork out of how to write good messaging.

In this course, you’ll learn how to translate your technology into clear and compelling messaging that resonates with your target customer on a deeper level – even if you’re new to messaging.

Using frameworks and formulas, you’ll workshop messaging for your own product or company in a small group setting.

This cohort-based course includes teaching, workshopping and peer discussion, feedback from Emma, Q&A, and templates and resources.

If you write for B2B, this is for you.

Product marketers who want to write bolder, more human messaging for their tech products and solutions.

B2B marketing pros who want to write clear, concise (and punchy!) messaging that connects with people.

Tech founders who want to write messaging that makes their product sound simpler and more compelling.

Product marketers who want to write bolder, more human messaging for their tech products and solutions.

B2B marketing pros who want to write clear, concise (and punchy!) messaging that connects with people.

Tech founders who want to write messaging that makes their product sound simpler and more compelling.

What you'll get out of this course

Write better messaging faster with frameworks and formulas

Get to good messaging faster with fewer rewrites and revisions (and less frustration).

Generate fresh ideas and new angles for your messaging

Follow frameworks for better brainstorming so you know how to get out of messaging ruts and into new perspectives.

Workshop your messaging with peers

Get 1-on-1 feedback from Emma and learn from fellow marketers facing similar messaging challenges

Feel confident about your messaging chops

Get clear on how to take messaging from good to great every time and realize how awesome you are at this.

Your Punchy training syllabus

Lesson 1: Customer pains and gains

Why strong messaging starts with customer motivation.

You'll learn what customers care about, where to research those things, and how to get real so that your messaging actually resonates.

Lesson 2: Features, benefits, and value props

The rules of value-focused messaging.

You'll learn the difference between features, benefits, and value propositions, and how they affect messaging hierarchy.

Lesson 3: Punchy messaging and copy

Speed up and strengthen headline and body copy creation.

You'll learn what strong, punchy headlines and body copy look like, why they matter, and how to write them.

Lesson 4: Power writing

A step-by-step process for clear, concise, big-impact writing.

You'll learn easy, bang-for-your-buck writing and editing tips, and a proven way to think through your writing process and execute at speed.

5.0 (20 ratings)

What students are saying

Meet your instructor

Emma Stratton

Punchy Founder

Emma is an expert in positioning and messaging for B2B tech.

At Punchy, she guides the biggest and brightest companies to market-winning strategies and trains product marketers to create clear, simple, human messaging that stands out (and kicks butt).

To date, she’s consulted with 90+ companies (Loom, Miro, Outreach, ZoomInfo, and Uber, to name a few) and trained over 700 product marketers from teams at leading companies like Akamai, Atlassian, Oracle, Splunk, and more.