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Punchy Messaging for B2B Tech Marketing

5.0 (20)

2 Weeks

Cohort-based Course

Learn how to write simple, human messaging that resonates with your customer and improves your B2B marketing.

Punchy Messaging for B2B Tech Marketing

5.0 (20)

2 Weeks

Cohort-based Course

Learn how to write simple, human messaging that resonates with your customer and improves your B2B marketing.

Hosted by

Emma Stratton

Founder @ Punchy | Messaging Strategist to Top Tech Companies

Emma Stratton

Founder @ Punchy | Messaging Strategist to Top Tech Companies

Course overview

Build the skills (and confidence) to write good messaging

Take the guesswork out of how to write good messaging.

In this course, you’ll learn how to translate your technology into clear and compelling messaging that resonates with your target customer on a deeper level – even if you’re new to messaging.

Using frameworks and formulas, you’ll workshop messaging for your own product or company in a small group setting.

This cohort-based course includes teaching, workshopping and peer discussion, feedback from Emma, Q&A, and templates and resources.

If you write for B2B, this is for you.

Product marketers who want to write bolder, more human messaging for their tech products and solutions.

B2B marketing pros who want to write clear, concise (and punchy!) messaging that connects with people.

Tech founders who want to write messaging that makes their product sound simpler and more compelling.

Product marketers who want to write bolder, more human messaging for their tech products and solutions.

B2B marketing pros who want to write clear, concise (and punchy!) messaging that connects with people.

Tech founders who want to write messaging that makes their product sound simpler and more compelling.

What you'll get out of this course

Write better messaging faster with frameworks and formulas

Get to good messaging faster with fewer rewrites and revisions (and less frustration).

Generate fresh ideas and new angles for your messaging

Follow frameworks for better brainstorming so you know how to get out of messaging ruts and into new perspectives.

Workshop your messaging with peers

Get 1-on-1 feedback from Emma and learn from fellow marketers facing similar messaging challenges

Feel confident about your messaging chops

Get clear on how to take messaging from good to great every time and realize how awesome you are at this.

Course syllabus

Week 1

Mar 5—Mar 9

Mar

Workshop 1

Wed 3/54:00 PM—7:00 PM (UTC)

Mar

Workshop 2

Fri 3/74:00 PM—7:00 PM (UTC)

Week 2

Mar 10—Mar 16

Nothing scheduled for this week

Week 3

Mar 17—Mar 18

Mar

Live feedback session

Tue 3/183:00 PM—5:00 PM (UTC)

Bonus

Customer pains and gains

1 item

Features, benefits, and value props

1 item

Punchy messaging and copy

1 item

Power writing

1 item

5.0 (20 ratings)

What students are saying

Emma has developed so many clever frameworks to make the most out of even the smallest taglines! After years of working through stuffy B2B messaging rules, it was refreshing to hear her practical, empathetic approach to messaging. I received insightful feedback on my own real-world messaging projects, and I look forward to taking the learnings from this course forward in my career as a PMM!

Lauren

Cohort 3

Sr. Product Marketing Manager

StyleSeat

I found the B2B Punchy Messaging course very satisfying. Probably the best I ever attended. You have all the materials and notes you need ahead of time and during the course you can make the most of Emma's knowledge with practical real life exercises and examples that are relevant to every participant. You don't waste time listening to something that could have been pre-recorded or on taking notes that are provided to you in a very practical way. I'm very thankful for that experience and excited to keep applying what I've learned on daily basis. I can't recommend this c enough!

Barbara

Cohort 3

Product Marketing Manager

adjoe GmbH

I loved this course. Whether you want to brush up on your messaging or need a tested framework specifically for B2B, you will find tremendous value in Emma's instruction. What differentiates this course is Emma—she is fun, vibrant, energetic, and hilarious.

Sandor

Cohort 3

Senior Product Marketing Manager

Adobe

Emma’s course was an invaluable in helping me up level my writing skills specially for B2B software product marketing. I loved how targeted the material was. Her frameworks provided a good foundation for me to apply much of my work as a product marketer. Highly recommend learning Emma’s expertise!

Josh

Cohort 3

Product Marketing Director

Kore AI

I really enjoyed this course! Emma was engaging and created a very collaborative environment for her students, which is not easy to do in a virtual setting. The course provides us with the tools and a unique strategy to create more effective messages and zingers for the desired audience and personas. The bonus offer was having Emma review and provide feedback on our work allowing us to put it to use immediately!

Maryah

Cohort 3

Senior Marketing Campaign Manager

Tecsys

Emma was an awesome teacher or should I say motivator. Her course is packed with practical tips and tricks, helping anyone who struggles with messaging (don't we all?) feel confident to get started. She was super hands-on and gave every participant the time and feedback they needed. Highly recommended!

Nicola

Cohort 3

Copywriter

TOPdesk

Meet your instructor

Emma Stratton

Punchy Founder

Emma is an expert in positioning and messaging for B2B tech.

At Punchy, she guides the biggest and brightest companies to market-winning strategies and trains product marketers to create clear, simple, human messaging that stands out (and kicks butt).

To date, she’s consulted with 90+ companies (Loom, Miro, Outreach, ZoomInfo, and Uber, to name a few) and trained over 700 product marketers from teams at leading companies like Akamai, Atlassian, Oracle, Splunk, and more.