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Punchy Messaging for B2B Tech Marketing

4.8 (29)

2 Weeks

Cohort-based Course

Learn how to write simple, human messaging that resonates with your customer and improves your B2B marketing.

Punchy Messaging for B2B Tech Marketing

4.8 (29)

2 Weeks

Cohort-based Course

Learn how to write simple, human messaging that resonates with your customer and improves your B2B marketing.

Hosted by

Emma Stratton

Founder @ Punchy | Messaging Strategist to Top Tech Companies

Emma Stratton

Founder @ Punchy | Messaging Strategist to Top Tech Companies

Course overview

Build the skills (and confidence) to write good messaging

Take the guesswork out of how to write good messaging.

In this course, you’ll learn how to translate your technology into clear and compelling messaging that resonates with your target customer on a deeper level – even if you’re new to messaging.

Using frameworks and formulas, you’ll workshop messaging for your own product or company in a small group setting.

This cohort-based course includes teaching, workshopping and peer discussion, feedback from Emma, Q&A, and templates and resources.

If you write for B2B, this is for you.

Product marketers who want to write bolder, more human messaging for their tech products and solutions.

B2B marketing pros who want to write clear, concise (and punchy!) messaging that connects with people.

Tech founders who want to write messaging that makes their product sound simpler and more compelling.

Product marketers who want to write bolder, more human messaging for their tech products and solutions.

B2B marketing pros who want to write clear, concise (and punchy!) messaging that connects with people.

Tech founders who want to write messaging that makes their product sound simpler and more compelling.

What you'll get out of this course

Write better messaging faster with frameworks and formulas

Get to good messaging faster with fewer rewrites and revisions (and less frustration).

Generate fresh ideas and new angles for your messaging

Follow frameworks for better brainstorming so you know how to get out of messaging ruts and into new perspectives.

Workshop your messaging with peers

Get 1-on-1 feedback from Emma and learn from fellow marketers facing similar messaging challenges

Feel confident about your messaging chops

Get clear on how to take messaging from good to great every time and realize how awesome you are at this.

What’s included

Live sessions

Learn directly from Emma Stratton in a real-time, interactive format.

Lifetime access

Go back to course content and recordings whenever you need to.

Community of peers

Stay accountable and share insights with like-minded professionals.

Certificate of completion

Share your new skills with your employer or on LinkedIn.

Maven Guarantee

This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.

Course syllabus

3 live sessions • 4 lessons

Week 1

Mar 5—Mar 9

Mar

Workshop 1

Wed 3/54:00 PM—7:00 PM (UTC)

Mar

Workshop 2

Fri 3/74:00 PM—7:00 PM (UTC)

Week 2

Mar 10—Mar 16

Nothing scheduled for this week

Week 3

Mar 17—Mar 18

Mar

Live feedback session

Tue 3/183:00 PM—5:00 PM (UTC)

Bonus

Customer pains and gains

1 item

Features, benefits, and value props

1 item

Punchy messaging and copy

1 item

Power writing

1 item

4.8 (29 ratings)

What students are saying

Meet your instructor

Emma Stratton

Punchy Founder

Emma is an expert in positioning and messaging for B2B tech.

At Punchy, she guides the biggest and brightest companies to market-winning strategies and trains product marketers to create clear, simple, human messaging that stands out (and kicks butt).

To date, she’s consulted with 90+ companies (Loom, Miro, Outreach, ZoomInfo, and Uber, to name a few) and trained over 700 product marketers from teams at leading companies like Akamai, Atlassian, Oracle, Splunk, and more.

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