Emily Hollender

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How to Know if Independent Consulting is Right for You - Sept 18, 2025

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Over the past few years of running my own fractional practice, I’ve tested dozens of platforms, tools, and systems. Here’s my shortlist of tried-and-true tools—the ones I recommend to anyone looking to launch or grow their independent practice.

Get My Tools & Systems Starter Pack

Learn how to confidently launch and grow a fulfilling independent consulting, advisory, or fractional practice.

Fractional VP, Startup Advisor, Founder

Fractional Marketing VP | Startup Advisor | Founder of Next Wave Marketing

From Full-Time to Fractional: A Step-by-Step Launch Playbook for Senior Leaders

Head of Member Engagement Marketing 

Director of Marketing 

Design director

Strategist

Chief of Staff

Head of Sales

Growth, Strategy & Biz Ops Fractional Leader

Head of Operations

Brand Marketing + Creative Consultant

Rent the Runway

Modern Animal

Emerson Collective

Is the thought of going out on your own both exhilarating and terrifying? I’ve been exactly where you are.You’re a seasoned operator. You’ve built teams, led complex projects, and climbed the corporate ladder. But turning that experience into a business of your own? That's uncharted territory.If you’re like most new fractionals, you’ve probably been spinning your wheels: tinkering with your website, sending cold emails with no replies, second-guessing your pricing, or wondering if you’re “doing it right.” The questions feel endless:→ How do I turn my expertise into an offer people actually want?→ How do I find and land my first clients?→ How (and what) do I charge?→ How do I set up the back-office of my business?I’ve been there. And after 3+ years, 30+ clients, and nearly doubling my 9-5 salary through fractional, consulting, and advisory work, I designed this course to give you the exact playbooks, tools, and guidance I wish I had when I started.Whether you’re ready to go all-in on fractional work, easing your way into it, or just looking to diversify your income outside of your 9-5, I'm here to help you kickstart your journey with confidence. I hope you'll learn with me!

It’s time to get off the sidelines and launch your fractional practice.

Articulate your positioning and offer suite that reflects your strengths

Tactical networking & sales strategies to build your pipeline

Proven techniques to scope, price & set up client engagements for success

Templates, tools, systems, and a clear action plan to go from 0 to 1

Full-Time Operators Looking For Greater Freedom + ImpactLearn how to monetize your expertise and diversify your income outside of your 9-5.

Senior Leaders (8+ Years of Experience) in TransitionAssess whether or not fractional work is the right path for your career journey.

New (&lt;6 mo) to Fractional WorkStandup your practice with confidence, clarity, and proven playbooks and accelerate the learning curve.

Why Generalists Win: How to Stand Out as a Fractional Leader

Emily Hollender | Fractional Leader (prev. RTR, Tia, The Wing), Advisor, Founder

Andre Plaut

Founder, human machine

How to clearly articulate what you do and who you help as a fractional leader or independent consultant.

How to clarify your positioning

Why being a generalist can actually accelerate your fractional business—and how to position your range as an advantage.

How to lean into your strengths

Learn the key ingredients of effective positioning for standing out in a growing market of fractional operators.

See Real, Actionable Examples

How to Know if Independent Consulting is Right for You

Fractional Leader (prev. RTR, Tia, The Wing), Advisor, Founder of Next Wave

Amanda Schwartz Ramirez

Prev. VP, now full-time Advisor | Founder, Garden Labs est. 2022

Dig into what independent consulting looks like day-to-day and if it aligns with your values, strengths and goals.

Clarify If Consulting Fits Your Strengths

Understand the pros and cons compared to a 9-5, and walk away with a framework to evaluate if it's a fit for you.

Evaluate Lifestyle & Career Tradeoffs

Explore practical steps to test the waters before making the leap—and get our honest POV on common mistakes to avoid.

De-Risk Making the Leap

How to Land Your First Client as an Independent Consultant

Fractional Marketing Leader, Startup Advisor, Founder of Next Wave Marketing

Silvi Specter

Marketing Consultant for B2B SaaS Startups; Founder of The Growth Tribe

Learn practical strategies to identify and land your first independent consulting or fractional opportunities.

Proven Approaches to Finding Your First Clients

Get simple frameworks to activate your network and create a steady flow of potential opportunities.

How to Build Your Pipeline

Learn habits and mindset shifts that make business development feel natural and sustainable.

How to Make Business Development a Habit

Building Your Fractional Practice with AI at Your Side

Hillary Lyons

Fractional Leader, AI Expert, Founder of Syntropy

Learn what fractional work looks like, why it's more relevant than ever, and how to know if it’s the right path for you.

Why Fractional Work is the Future

Discover Hillary’s “toolmate” mindset and learn how well-trained custom GPTs can tackle repeatable tasks.

How to Use AI to Supercharge Your Solo Business

Understand why training and maintaining your GPTs is essential for growing your solo practice sustainably.

Build AI Systems that Scale You

Fractional 101: Is Going Fractional Right for You?

Fractional Marketing Leader, Advisor, Founder of Next Wave Marketing

What fractional is, why it matters, and the pros and drawbacks of this way of working.

Why fractional work is on the rise

Dig into what fractional work actually looks like day-to-day and if it aligns with your values, strengths and goals.

How to know if fractional work is for you

Get my honest POV on common pitfalls to avoid and what I’d do differently if I were starting again today.

Emily Hollender

Emily Hollender

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