Having always worked with data (making decisions and responsible for their outcomes), I have been obsessively exploring various Data Science topics in the last decade.

I found a gap in packages for the SEO/SEM practitioner, and decided to create one. You will learn a lot about it in the course, and explore how you can use it in your daily work, and even contribute to it. Did I mention that it's open-source and free?

Understanding data is both an abstract, as well as an intuitive activity for me, so I love to visualize my data, refine my charts, until they speak for themselves. So I also authored a book on how to build interactive dashboards and data apps with Plotly's Dash.

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