Madison Reed

Braintrust 🧠

Nextdoor

OpenTable

BlackRock

Elena Luneva

CPTO, Executive Coach, Course Instructor | Madison Reed, Braintrust, Nextdoor, Opentable, Blackrock

Magic

April GTM Aces

May GTM Masters

All Star

July

June

Awesome

Olympians

Dynamic

Catalysts

Notables

Stars

Fantastic

Jetsetter

Joyful

 Live reps on hostile questions, hard rooms, and high-stakes communication.

Mettle

Articulate

Juggernauts

Joust

Great ideas don’t speak for themselves—you do. This session gives you practical AI tools and frameworks to show up with clarity, confidence, and executive presence when it matters most. So you can move from being right to being effective.

Elevate Your Executive Presence with AI


When it comes to budget discussions or investment requests, do you struggle to 'speak money' with executives? Learn P&amp;L fundamentals and transform how executives see you: from a feature builder to a business leader who can turn product vision into revenue growth. This skill gap often becomes the ceiling that keeps talented PMs from advancing to VP, CPO, and GM roles.

Build P&L Models That Win Executive Trust


When it comes to budget discussions or investment requests, do you struggle to 'speak money' with executives? Learn P&amp;L fundamentals and transform how executives see you: from a feature builder to a business leader who can turn product vision into revenue growth.

Lead AI initiatives with clear goals, defensible evaluation, explicit risk decisions, and exec updates that drive alignment and investment.

CPO, GM xBraintrust, Nextdoor, OpenTable

f-CPO. Product executive (Braintrust, Nextdoor, OpenTable, LiquidSpace)

Ex-Alexa AI Principal PM

Polly Allen

Ex-Alexa AI PM turned founder at AI Career Boost

Lead AI Without the Chaos

VP of Product

Senior Product Manager

Product & Organizational Strategy Advisor

Product Manager

Lead Product Manager

CSM / Project / Product Manager

VP Product

SVP / GM Product Mgmt

Director of AI Strategy and Data Governace

Master GTM, finance, and executive presence so you can run the business, not just the roadmap.

CPO, Executive Coach, Advisor

Amazon

Apple

Ant Group

CPO & Advisor, Former CPO Braintrust, Nuna, GM Nextdoor, VP LiquidSpace

The C-suite works on the business. In this program, I teach you to build real business fluency and articulate it in a way your CEO, CFO, and board understand.The gap between Director and CPO is your ability to:<ul><li>Design GTM strategies that unlock new markets</li><li>Present revenue models that earn executive approval</li><li>Build stakeholder buy-in before you walk into the room</li></ul>In this live, cohort-based intensive, you’ll elevate your GTM strategy, financial fluency, executive presence, and influence through an AI-native systems approach that integrates into your day-to-day work.Why learn from meI’ve done the transition you’re aiming for multiple times over the last 20 years:<ul><li>Started as a business analyst at BlackRock, learned product management before it was cool at OpenTable, and grew from IC to leading product orgs at LiquidSpace, Nuna, Nextdoor, and Braintrust</li><li>As CPO at Braintrust, I transformed a struggling marketplace into a $285M AI-powered platform</li><li>At Nextdoor, I built a new B2B vertical from scratch that became 30% of IPO revenue</li></ul>Now I teach product leaders how to build the GTM, P&amp;L, and executive presence systems that move them from “strong operator” to promotion-ready VP, CPO, or GM.

Go from great PM to promotion-ready CPO in 2 weeks.


GTM Strategy Design

Speak the Language of Finance

Executive Presence

Influence

AI Executive Stack

Senior / Group PM. You’re trusted to ship features and lead projects, but you’re hitting a ceiling. You want to be seen as a business owner.

Seasoned Director / VP aiming for CPO / GM. You run a portfolio, but you want sharper financial storytelling and a clearer GTM strategy.

New Director / Head of Product No one taught you GTM, P&amp;L, or how to influence executives. You want a playbook.

LiquidSpace I Work from where it works.

Elsevier

Schneider Electric

AI increases what your ICs can do. It also breaks the management systems most teams rely on.Prototypes multiply. Quality becomes subjective. Risk ships quietly. You end up in every review because no one is sure what "good" looks like — or who's accountable for evals, failure modes, and rollout decisions.If you're a Director, Head of Product, or VP with multiple AI initiatives in flight: you're managing something you didn't build a system for yet. Execs keep asking "How do we know it's good?" and "What's the ROI?" — and you're the one fielding it.This two-day workshop gives you the operating system. Not theory. Not frameworks. The actual playbooks, artifacts, and rituals high-performing, AI-native teams use — built during the workshop so you leave with real deliverables, not homework.Leave with:1. A 90-day AI portfolio — clear bets, owners, and decision gates so nothing gets orphaned2. A repeatable risk review process your team can run without pulling you in3. A shared quality bar — examples, acceptance criteria, and review gates so "is this good enough?" stops being a judgment call4. Reusable operating artifacts built during the workshop — actual deliverables, not slides

Get the operating system used by high-performing AI-native teams

Install an AI-native operating cadence that keeps speed and alignment

Run AI risk reviews that drive decisions and confidence

Own and drive evaluation metrics and process, before and after launch

Implement playbooks that let your team move with you, not wait for you

Director/Head of Product: Leads AI initiatives; turns prototypes into production with clear quality, gates, and exec updates.

Eng leader (Sr Mgr/Dir/VP): Ships AI fast while managing reliability, security, and cost with consistent eval + risk reviews.

Data/ML leader (Dir/Head): Owns evals and performance; aligns product and execs with shared language and decision-ready tradeoffs.

Master executive presence, AI communication systems, and high-stakes influence. Command rooms, represent your company, scale your voice.

CPTO, Executive Coach, Speaker

Okta

Atlassian

Block

FullStory

CPO, Executive Coach, Speaker, 4000+ leaders taught.

Today's executives are operators and the public face of their company. When a CEO's social media presence outperforms traditional marketing (Sam Altman's 4M+ followers generate more reach than most campaigns), personal visibility is required.Recent VP+ job descriptions demand it: "Act as a thought leader and external representative". Executives who shape those conversations internally, at conferences, with investors, across media define categories and lead companies.What You'll BuildExternal influence: Command industry events, investor meetings, and media opportunities.Internal momentum: Get initiatives funded. Shape decisions. Move the organization.Thought leadership: Scale your voice and your team with AI-powered systems.The Bottom LineVisibility and influence are requirements for leaders founders, and solopreneurs. This lab gives you frameworks and AI tools to overcome what's stopping you and represent consistently.Why ElenaElena Luneva has won the rooms that matter. She trains executives at Amazon, Apple, Meta, pharmaceutical companies, and government organizations on presence, speaking, and AI communication, combining experience with frameworks you'll deploy immediately

Represent your company externally and influence business decisions internally.

Command Any Room with Executive Presence

Leverage AI to Build Communication Systems

Represent Your Company Externally

Influence Under Pressure

Build a Repeatable AI Powered System for Your Team

For CEOs, C-Suite, Chiefs of Staff, VPs, or senior leaders shaping strategy and representing their company internally and externally.

Executive or Senior Role

Bring a real board meeting, investor update, conference, or customer presentation to apply tools and practice in context.

Upcoming High-Stakes Engagement

Come ready to record short talks, roleplay scenarios, and use AI tools to sharpen your presence through hands-on exercises.

Willingness to Practice Live

For CEOs and C-Suite leaders who must represent their company to boards, investors, media, and markets with confidence and clarity.

For Chiefs of Staff and Communication Strategists who shape executive messaging and align leaders across high-stakes decisions

CROs, CMOs, and sales leaders who represent the company with customers, partners, press, and on stage as credible thought leaders

Run Teams That Deliver AI Products

CPTO, x-Braintrust, Nextdoor, Opentable, BlackRock

AI Product Coach, Advisor, AI Career Boost Founder

What the data says across prototype decisions, evaluation, risk, and launch and what to do about it.

How Teams Launching AI Products Run Today

For each gap, concrete actionable advice on how to setup your transformation for success.

What High Performance Teams Do Differently

How to honestly assess where your team stands right now and the steps to take to uplevel through your cultural transform

Most teams are going through an AI transformation

What it looks like to build an AI-first operating model and where to start this week,

Understand an AI-First Operating System

Elevate Your Executive Presence with AI

Use Claude & ChatGPT to simulate stakeholder priorities.
Map goals, values, and styles with AI-guided prompts

Tailor Your Message to Stakeholders Using AI Insight

Turn rough ideas into clear messages with AI.Generate Think–Feel–Do drafts tailored to your audience.

Apply the Think–Feel–Do Framework with AI Co-Creation

Practice with tools like Yoodli for vocal feedback.
Role-play and get AI feedback to boost clarity and tone.

Use AI to Rehearse, Refine, and Project Executive Confidence

Run AI-Native Teams That Deliver

What the data actually says  — across prototype decisions,
 evaluation, risk, le

How AI Teams Operate Today

For each gap— concrete, specific, advice, not theoretical

How to honestly assess where your team stands right now

Benchmarking Team Performance

What it looks like to build an AI-first operating model — and where to start

Build AI-First Outbound That Feels 1:1

CPTO, x-Braintrust, Nextdoor, scaled $40K -> $240M ARR

Kyle Poyar

Runs Growth Unhinged; ex-OpenView, scaled $1–$100M+ ARR.

Define ICP + trigger signals (intent, hiring, tech stack, pain) and map each to a credible “why now.”

Pick Signals That Earn Attention

Use AI to research accounts fast, then write specific insights and hypotheses that sound personal

Convert AI Research Into a Personal POV

Set workflow rules for personalization depth, review, pacing, and deliverability to avoid spam behavior at scale.

Design Guardrails That Prevent AI Slop

Continuously improve prompts, targeting, and offers via a subscription to Kyle and Elena.

Build a Reply to Learning Feedback Loop

Run AI-Native Teams That Deliver Faster

Translate ambiguous AI work into outcome-based goals + “definition of done” (quality, safety, cost)

Set AI-proof goals

Implement a weekly Learning Review that turns experiments into decisions (greenlight/kill/iterate)

Run a high-speed cadence

Apply a 5-question framework to evaluate data, evals, failure modes, and user impact

Use a leader review template

Establish decision rituals that keep alignment as velocity increases via subscriptions to Polly and Elena

Align cross-functionally

Use ChatGPT or Crystal to simulate stakeholder priorities.
Map goals, values, and styles with AI-guided prompts.

Learn directly from Elena Luneva

Elena Luneva

About Elena

Courses

Develop CPO-Level Skills

Lead AI Without the Chaos

AI Powered Executive Communication

Lightning Lessons

Run Teams That Deliver AI Products

Elevate Your Executive Presence with AI

Run AI-Native Teams That Deliver

Build AI-First Outbound That Feels 1:1

Run AI-Native Teams That Deliver Faster

Elevate Your Executive Presence with AI

Resources

Elevate Your Executive Presence with AI

Build P&L Models That Win Executive Trust

Build P&L Models That Win Executive Trust