Hello!

For over 24 years, I've led digital advertising strategy for startups to big brands like Amazon, Disney, Spotify, Lexus, Honda, Sony Pictures Entertainment, UCLA, Nintendo, Converse, SaaS BtoB and many more.

I began my career at Accenture then spent years at big global agencies (Omnicom, Publicis, WPP, Edelman, IPG Mediabrands) and client side roles at Disney, UCLA and Draiver (AI BtoB SaaS).

On the side, I co-founded and launched the digital advertising curriculum at UCLA in 2004 and continue to advise them on digital media/marketing curriculum. I created and taught one of the most popular marketing courses at UCLA that served as a basis for this Maven course. I have taught and lectured over 1000 students to date at UCLA -- from global professionals at UCLA Extension; to MBA students at UCLA Anderson; and corporate leaders from around the world learn from custom training programs created by my UCLA colleagues and me.

I have a passion for teaching real knowledge and wisdom - gained from my real world experience being at the forefront of the ever changing digital media landscape.

I also enjoy advising startups and growth stage companies on all things around Marketing - positioning / product market fit, brand strategy and paid, earned and owned media. On the side, I also mentor MBA students at UCLA Anderson Easton Technology Management Center, focusing on the intersection of Tech and Management.

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