Abi is the founder and CEO of Data, Art & Soul, a strategic insights consultancy on a mission to level the playing field, empowering businesses of all sizes to compete with industry giants through the power of data.

With nearly 20 years of experience leading analytics and research projects for Fortune 500 tech companies and guiding 200+ startups to success, Abi's career has taken her from the boardrooms of Silicon Valley to the bustling startup scenes in Africa, giving her a unique perspective on the challenges and opportunities facing businesses of all sizes.

She's bridged the gap between data science and qualitative research, between product development and marketing strategy, and between corporate giants and scrappy startups.

Abi's "From Vision to Validation" program is the culmination of her hard-won expertise, designed to empower visionary leaders like you to:

Validate your business ideas with confidence
Develop winning go-to-market strategies
Continuously stay ahead of the curve by adapting to changing market conditions and evolving customer needs.
Differentiate your business with a unique value proposition and data-backed strategies that set you apart.
Reduce the risk of failure and increase your chances of success
Build a sustainable and profitable business by making informed, data-driven decisions.

This program isn't just about collecting data. It's about cultivating a market-driven mindset that empowers you to make bold decisions and achieve lasting impact.

Join Abi and become the 'Data Whisperer' your business needs.

Inquire about team purchases