Courses
Multi-day, guided programs to get real results
Course2 weeks

Choosing the Right JTBD Framework for Growth, Product, and Experience
By the end of this course, you’ll shift from a product-focused mindset to a customer progress and outcomes-oriented mindset.
4.9(13)
·Jun 9 – Jun 23Course3 weeks

Quantitative JTBD Methods for Smarter Product & Experience Decisions
Learn Advanced JTBD quantitative methods that prioritize opportunity, guide product roadmaps, and shape exceptional customer experiences.
Jun 30 – Jul 23
View course Course10 days

Customer Jobs-to-be-Done Fundamentals
Leverage The Wheel of Progress® to learn advanced listening skills (JTBD + BeSci) for conducting customer JTBD research.
4.8(18)
Course2 weeks


GenAI-powered Behavioral Design Sprint using Make It Toolkit
Master GenAI powered human-centered experience design using the Makeit toolkit for effective behavioral product & service design.
4.5(10)
Lightning Lessons
Free, interactive sessions to explore new topics
Lightning Lesson45 minutes

From Product-Led Growth (PLG) to Progress-Led Trust (PLT)
LIVE·Tue, May 19, 3:00 PM
Sign up Lightning Lesson1 hour


GTM Which Business Loops Matter Most by Stage of Growth
LIVE·Thu, May 14, 12:00 PM
Sign up Lightning Lesson1 hour


JTBD in the Wild: Discovering Demand and Opportunity
WATCH
Watch now Lightning Lesson45 minutes


The Six Moat Combinations and the Business Loops Behind Them
WATCH
Watch now Lightning Lesson45 minutes

GTM The Psychology of Demand
WATCH
Watch now Lightning Lesson45 minutes


A Case Study: JTBD as Progress -> JTBD as Process
WATCH
Watch now Resources
Tools and downloads
