With 25+ years of experience, I’ve led research teams focused on vision and strategy, brand retention and building, and user experience metrics. I led the research team at NerdWallet from a focus on tactical one-off studies to strategic impact. I established research best practices and teams at Kelley Blue Book and Edmunds. Through the 2000s, I ran a consultancy where I worked with companies like Hulu, Citibank, Belkin, GeoCities, Symantec, and Yahoo!

After 14 years leading teams in-house, I returned to consulting in 2022. I provide UX Research leadership for orgs that want their research practice to have maximum impact, but have no internal research leadership that can provide the guidance to get them there.

I developed a program like this at Edmunds and NerdWallet to train scores of designers, PMs, engineers, product marketing managers, and others, to successfully collect their own customer insights. Now, years later, I still hear from former colleagues how valuable this work was to their careers.

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