I am a growth engineer at heart with years of experience building growth teams with a focus on AI-driven search. I serve as the CEO and founder of NoGood, a performance marketing agency based in New York City, and created Goodie AI, an all-in-one Answer Engine Optimization platform. Throughout my career, I've been fortunate to work with talented teams to help companies like Microsoft, Procter & Gamble, American Express, and ByteDance to accelerate their growth.

My journey began in search, and I've worked hard to keep pace with the rapidly evolving landscape in this field. I've spent considerable time developing AEO strategies and have had the privilege of sharing these concepts with various brands. Through years of hands-on growth marketing experience combined with study of AI developments, I've gathered insights that I hope will be valuable in this course. In the age of AI Search, I aim to share practical frameworks alongside emerging trends in AI search. I believe the real value comes not just from understanding concepts, but from applying them to achieve meaningful results, which I've been lucky enough to witness firsthand.