Amanda Natividad

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Design a content strategy that powers all your marketing efforts — and generates faster business results.

@amandanat

Content Marketing 201

Marketing Specialist

Content Strategist

Content and Messaging Strategist

Growth 

Content Marketing Manager

Content Manager

You're not a Content Marketer. You're the CEO of your brand's content.

Be the CEO of your content

Course syllabus

Each session will involve interactive lecture and breakout groups. Most of the coursework will be done during class.

4 live workshops

Students can also join three optional bonus sessions! One pre-course meet &amp; greet, one Ask Me Anything (AMA) with Amanda, and one session with a guest speaker.

3 bonus sessions

You will also get short videos and separate reading to do on your own time — with forever-access to the material. All will be additive, not required, for full understanding of the course concepts.

Self-paced lessons

Course schedule

You're sick of your content team playing second fiddle to the rest of marketing.

You want a sustainable marketing strategy that's not reliant on ads.

You already have a company blog and you want that content to do more for your brand.

This course is for you if...

Key outcomes

Build your own content engine that ensures ongoing production. And without breaking the bank.

Build a flywheel

Develop a content plan that serves as the base for your marketing strategy.

Fuel your marketing strategy

Ultimately, page views and search rank are vanity metrics. Measure the true value of your content investment.

Define success

Think beyond the traditional keyword research strategy and learn to uncover new opportunities on a repeatable basis.

Generate ideas

Leverage content across your marketing team, learn to hire SEO and content agencies, and manage leadership's expectations.

Master managing up

Marketing teams don't need brand new content all the time. Repurpose and distribute so you can spend your budget wisely.

Repurpose like a pro

...without compromising your brand, integrity, or originality. We'll learn how savvy marketers (and writers) are using GPT tools.

Leverage AI

The Art of Zero-Click Content

VP Marketing at SparkToro

Amanda will teach you  frameworks to create content that offers value AND boosts your impressions.

Build your 2-week content calendar in 20 minutes

You'll learn today's foundational problems in marketing, what's driving them, and what you can do about them.

Today's marketing challenges (quickly explained)

From social media to email newsletters, you'll see key examples of what is and isn't working in marketing.

Learn directly from Amanda Natividad

Amanda Natividad

Courses

Content Marketing 201

Lightning Lessons

The Art of Zero-Click Content