Your startup needs effective product messaging to stand out from competitors and drive sales. But how do you create messaging that actually attracts your ideal customers and gives them confidence to buy? Learn how to craft high-converting messaging from scratch in this fast-paced course.

Signs you need better messaging:

❌ Your ideal customers don't see why your product is right for them, and they avoid sales outreach

❌ You've launched to a new customer segment, but your product isn't getting traction

❌ You've built useful new product features, but customers aren't actively using them

The remedy? Learn the exact process to create effective messaging in this two-day messaging masterclass. You'll walk away with a clear project plan to develop your new messaging AND a workbook with templates to help you take action, fast. Use your new messaging to refresh your website, sales deck, and product launch strategy, powering customer and revenue growth.

Learn from Allyson Letteri, a marketing executive who's led marketing at two startups on their path from Series C to unicorn (Handshake and Thumbtack) plus product marketing at Intuit. Allyson now advises hundreds of tech startups on how to launch effective messaging and GTM strategies. She also wrote an award-winning book on creating effective messaging and content, Standout Startup.

This course guides you step-by-step to create and launch strong product messaging. Here's the plan:

DAY 1: Define Your 3 Ps

First, you need to understand your buyer, competitors, and what makes your product the best choice. You'll define your 3 Ps:

👩🏻‍🦱 Persona: Identify your ideal customer and what they really want from your product.

🎯 Positioning: Articulate what makes your product different and better than the competition.

⭐️ Personality: Develop a unique brand identity that builds trust and loyalty.

DAY 2: Craft Messaging That Converts

Next, turn insights into action. Build a messaging framework that becomes the wireframe for your homepage and sales deck, including:

✅ USP: Craft a headline statement about what your product is, who it's for, and the transformation it delivers.

✅ Value Propositions: Highlight the top three differentiated benefits that make your product a must-have.

✅ Proof Points: Showcase features, testimonials, and data that prove your product delivers results.

Join this hands-on, interactive course that guides you through a clear project plan and workbook with 20+ templates to craft effective messaging. You'll be ready to update your website, sales collateral, and more. Plus, you’ll learn a repeatable process to update messaging anytime your product, customers, or competition change.

🚀 Ready to power up your product messaging? Let’s get started.