UX & Research Strategy Advisor

Alina Bezchotnikova 

Cohort 1

Research Automation Cohort

Cohort 2

Cohort 3

Alina Bezchotnikova

Why Your A/B Test Results Are Probably Wrong

Principal UX Designer, 17 years B2B SaaS, Master’s in Statistics, PhD

Most product teams are stuck in one of two traps: Trap #1: Research is too slow: By the time insights reach the team, the decision has already been made. Research becomes a post-hoc justification instead of a strategic input. Trap #2: “Just use AI”: Teams replace research with LLM-generated guesses and call it “moving fast.” They get speed but lose the signal, the actual evidence of what users do, think, and need. There’s a third path.Automate the repetitive, time-consuming parts of your research pipeline as recruitment screening, transcript processing, pattern tagging, synthesis formatting, while keeping human judgment exactly where it adds irreplaceable value: interpretation, context, and strategic framing.This workshop teaches you how to build that pipeline, step by step.

It's not enough to "just add AI"

Product Managers who run (or want to run) research but don’t have a dedicated researcher on the team

Product Leaders (Directors, VPs, CPOs) building a research culture that scales without scaling headcount

Founders who need evidence-based decisions but can’t afford slow, traditional research cycles

Learn directly from Alina Bezchotnikova

Alina Bezchotnikova

Workshops

Automate Your Research Pipeline Without Loosing Quality

Lightning Lessons

Why Your A/B Test Results Are Probably Wrong