Staging environment

Unleashing Team Potential - The Art & Science of Building High-Performing Teams

10 Days

·

Cohort-based Course

Peak team performance does not happen naturally. It requires artfully optimizing the human element in business to achieve more.

Course overview

Turn your team into an elite force in business.

Your job as a CEO or team leader is not to order your team around, but to conduct an orchestra of highly talented individuals in a way that elicits engagement, collaboration and performance, delivering upon company goals while ideally, creating something beautiful along the way. This cannot happen when your team is not aligned, team members are stressed or burnt out, or for one reason or another, are not performing at their full capacity. 


Peak team performance is not derived from feel-good activities or mandatory team building trips. It requires optimizing the human element in your business to achieve more. It requires that you are just as passionate and engaged in what you are doing as they are, and just as passionate and engaged in them as they are.


This is not an easy feat, but it is achievable. This course will provide you with the tools, systems and frameworks to help you reignite your passion and elevate your conducting skills, 10xing you and your team’s productivity.


When your team is aligned and engaged, you get to spend less time in the business and more time on the business - setting the vision, accelerating growth, and making it a place your team members don’t want to leave.


Who is this course for

01

You are a new CEO or startup founder that wants to level-up your team's and your own performance.

02

You’re an ambitious team leader within a larger organization that knows your team is more capable than they are letting on.

03

You lead a team but you yourself are feeling burnt out or disengaged, and you know there must be a more elegant way of achieving your goals.

04

You are an executive at a rapidly growing company with a decentralized team, and are having trouble building alignment.

05

You're at an organization that has prioritized product-market-fit over culture, and you're starting to see the ramifications.

What you’ll get out of this course

Clarity and Renewed Passion for Your Mission - Rekindle Your Love for Your Work

Hundreds of exercises, templates, and curated resources to help you clarify your Massively Transformational Purpose, and ensure it aligns with your company goals and values.

Crystal Clear Goals and an Understanding of Your Team-Purpose Fit

Proven formulas, processes and best practices for outlining crystal clear goals and determining whether you have the right people in the right seats. If you don't - and chances are you won't - guidance and resources on handling changes gracefully.

A Blueprint for Helping Your Team Manage Itself, So You Can Focus On Your Area of Genius

Science-based exercises for getting buy-in from your team - aligning your "why" with theirs. Frameworks for empowering them to execute without constant oversight, creating a culture where failures are accepted on the path to mastery, and collaborative momentum drives you forward.

A Burnout Proofing Guide for High Performing Teams, Helping You And Your Top Performers Become Resilient and Adaptable

Use the latest in neuroscience and psychology to build resilience in yourself and your teammates, freeing you all up to do your best, most impactful work, and have fun along the way.

This course includes

7 interactive live sessions

Lifetime access to course materials

15 in-depth lessons

Direct access to instructor

Projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Week 1

Oct 29—Nov 3

    Oct

    29

    Live Workshop 1

    Tue 10/293:00 PM—4:30 PM (UTC)

    Oct

    31

    Live Workshop 2

    Thu 10/313:00 PM—4:30 PM (UTC)

    Nov

    1

    Optional: Office Hours

    Fri 11/13:00 PM—4:00 PM (UTC)
    Optional

    Mastering Authenticity to Find Your True North

    2 items

    Assembling Your Elite Force

    4 items

Week 2

Nov 4—Nov 7

    Nov

    5

    Live Workshop 3

    Tue 11/54:00 PM—5:30 PM (UTC)

    Nov

    7

    Live Workshop 4

    Thu 11/74:00 PM—5:30 PM (UTC)

    Making the Boat Go Faster: Empowering Your Team to Lead Without You

    4 items

    Burnout Proofing Your Team

    4 items

Post-course

    Nov

    8

    Optional: Office Hours

    Fri 11/84:00 PM—5:00 PM (UTC)
    Optional

    Nov

    14

    Cohort Reunion - Sharing & Learnings

    Thu 11/144:00 PM—5:00 PM (UTC)

    Cohort Reunion & Integration Call

    1 item

What people are saying

        Ali is humble, whip smart, and always goes above and beyond for the people in her network. She's been integral to my success, and my teams' success, and I'm looking forward to doing more amazing work with her in the years to come.
Joe Roualdes

Joe Roualdes

VP of Marketing at Cast AI
        Ali's reputation in Silicon Valley is nothing short of exceptional. Over the past two decades, she has built a remote-first company where her team can truly thrive, grow, and innovate. Her results speak for themselves: clients consistently achieve new heights in their businesses and careers, thanks to the transformative work her team delivers.
Chris Hare

Chris Hare

Founder, CEO Narrative Advisor at The Storied Future
        Ali is very understated, yet she's a fantastic thought partner, is super strategic, and has a real bias to action - she gets things done! She's also very authentic - you get what you see with Ali - which seems all too rare these days.
Jodi Olson

Jodi Olson

Head of Marketing & Communications at X the Moonshot Factory
        Ali is a culture architect who’s been shaping the future of work long before it was cool. With nearly two decades at the helm of an award-winning agency, she’s mastered the art of turning teams into powerhouses of connection and innovation.
Stacey Clarke

Stacey Clarke

Head of Client Service, People & Culture at Just Drive Media
        Having worked at many agencies and startups, I can confidently say the culture Ali has built at Just Drive Media is second to none. I came back for the unique blend of creativity, collaboration, and mutual respect that defines our team. It's why we're a high-performing group that loves what we do and gets to work with the world's top companies.
Shelby Corradino

Shelby Corradino

VP, Strategy & Insights at Just Drive Media
        Before Optimist became a reality, it was just an idea. Ali was instrumental in this journey. With years of experience in building and growing a fully remote agency, she was incredibly generous with her time, offering concrete and candid advice, and sharing wins, losses, and invaluable lessons learned. We are fortunate to have her counsel!
Margie Cader

Margie Cader

Co-Founder, The Optimist Collective

Meet your instructor

Ali Winkle

Ali Winkle

Founder, Advisor & Culture Builder

Ali Winkle is co-founder and CEO of Just Drive Media, a strategic marketing and communications firm that serves some of the world’s most innovative and disruptive tech companies. For more than 20 years she has advised founders, executives and major global brands on the best ways to use PR and marketing to achieve growth, hit business goals and better connect with their audiences.


Just Drive Media has been a fully remote, globally dispersed team since its founding in early 2007. Early to the remote game, Ali mastered the art of building a supportive, collaborative and highly productive remote culture, while delivering outstanding service and results to some of the top communicators in the world. Under Ali’s leadership, Just Drive Media’s culture has been recognized by award wins like PRWeek’s Boutique Agency of the Year, Inc. Best Workplaces, PRNews’ Agency Elite, and many others.


A pattern of wavy dots

Be the first to know about upcoming cohorts

Unleashing Team Potential - The Art & Science of Building High-Performing Teams

Course schedule

4-6 hours per week

  • Tuesdays & Thursdays

    11:00am - 12:30pm EST


  • October 29 ~ November 7

    2 Modules Per Week; Optional 1:1 with Ali; 1 Final Integration Call

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

Stay in the loop

Sign up to be the first to know about course updates.

A pattern of wavy dots

Be the first to know about upcoming cohorts

Unleashing Team Potential - The Art & Science of Building High-Performing Teams