Unleashing Team Potential - The Art & Science of Building High-Performing Teams
Ali Winkle, Executive Advisor
Founder/CEO, Peak Performance Architect
Turn your team into an elite force in business.
Your job as a leader is not to manage and execute activity. It is to design the conditions for success.
Whether you’re leading a division inside a Fortune 500 or scaling a fast-growth organization, your real responsibility is this:
Create clarity.
Align talent.
Increase decision velocity.
Build a culture where high performance is sustainable - not extractive.
High-performing teams don’t emerge from offsites or inspirational speeches. They are architected.
When teams lack alignment, narrative is unclear, leaders are burned out or misaligned, performance slows. Decisions drag. Politics rise. Energy drains.
But when the team system is designed intentionally - when purpose, clarity, autonomy and trust are aligned - execution accelerates.
This course teaches you how to design that system.
Blending neuroscience, performance psychology, and real-world executive leadership experience, you’ll learn how to:
Align teams around narrative, crystal clear goals and measurable outcomes
Create cultures of ownership and accountability
Optimize energy - not just time
Lead with clarity under pressure
This is not about squeezing more output from already exhausted teams.
It’s about unleashing intelligent performance.
What you’ll learn
Peak team performance does not happen naturally. It requires artfully optimizing the human element in business to achieve more.
A Massively Transformative Purpose (MTP), mission, and values framework that aligns your organization around meaning - not just milestones.
Translate long-term strategy into measurable, cascading goals that eliminate cognitive overload and increase accountability.
Activate purpose, autonomy, mastery, and curiosity to create sustainable high performance - not burnout.
Assess performance and potential, align the right people in the right seats, and build a high-trust, high-standard team.
Build systems that move teams from ambiguity to aligned action quickly - without sacrificing judgment or standards.
Create a culture where excellence, ownership, and accountability coexist with resilience and energy optimization.
Learn directly from Ali
Ali Winkle, Executive Advisor
Helping leaders build high-trust, high-performing organizations
Who this course is for
Growth-stage operators responsible for aligning teams, accelerating execution, and building scalable systems in high-growth organizations.
Enterprise leaders driving cultural or performance transformation, needing to increase decision velocity, engagement, and accountability.
Founders and CEOs scaling beyond themselves who want to move from reactive management to intentional culture and performance design.
What's included
Live sessions
Learn directly from Ali Winkle, Executive Advisor in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund through the second week of the course.
Course syllabus
Week 1
Apr
22
Live Workshop - Module 1 - Designing Transformational Direction
Week 2
Apr
29
Live Workshop - Module 2 - Assembling Your Elite Force
May
1
Optional: Office Hours with Ali
Schedule
Live sessions
2 hrs / week
Wed, Apr 22
4:00 PM—5:30 PM (UTC)
Wed, Apr 29
4:00 PM—5:30 PM (UTC)
Fri, May 1
4:00 PM—5:00 PM (UTC)
Projects
1-2 hrs / week
Homework is optional, but will ensure you get the most out of the course. If the burnout protocol is adhered to, you will gain countless hours and outcomes back.
Async content
1-2 hrs / week
A plethora of resources are provided for areas where you may want to go deeper, during the cohort and beyond.
Testimonials
- Ali is humble, whip smart, and always goes above and beyond for the people in her network. She's been integral to my success, and my teams' success, and I'm looking forward to doing more amazing work with her in the years to come.
Joe Roualdes
VP of Marketing at Cast AI - Ali's reputation in Silicon Valley is nothing short of exceptional. Over the past two decades, she has built a remote-first company where her team can truly thrive, grow, and innovate. Her results speak for themselves: clients consistently achieve new heights in their businesses and careers, thanks to the transformative work her team delivers.
Chris Hare
Founder, CEO Narrative Advisor at The Storied Future - Ali is very understated, yet she's a fantastic thought partner, is super strategic, and has a real bias to action - she gets things done! She's also very authentic - you get what you see with Ali - which seems all too rare these days.
Jodi Olson
Head of Marketing & Communications at X the Moonshot Factory - Ali is a culture architect who’s been shaping the future of work long before it was cool. With nearly two decades at the helm of an award-winning agency, she’s mastered the art of turning teams into powerhouses of connection and innovation.
Stacey Clarke
Head of Client Service, People & Culture at Just Drive Media - Having worked at many agencies and startups, I can confidently say the culture Ali has built at Just Drive Media is second to none. I came back for the unique blend of creativity, collaboration, and mutual respect that defines our team. It's why we're a high-performing group that loves what we do and gets to work with the world's top companies.
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Shelby Corradino
VP, Strategy & Insights at Just Drive Media - Before Optimist became a reality, it was just an idea. Ali was instrumental in this journey. With years of experience in building and growing a fully remote agency, she was incredibly generous with her time, offering concrete and candid advice, and sharing wins, losses, and invaluable lessons learned. We are fortunate to have her counsel!
Margie Cader
Co-Founder, The Optimist Collective
Frequently asked questions
$1,498
USD