Alfredo Garcia

Cohort 1

Stepping into leadership roles means going beyond your core skills and mastering effective communication, influence, and decision-making. Achieving executive endorsement is key to landing these leadership roles, and that hinges on your ability to gain and leverage exposure to top leaders.&nbsp; THE CHALLENGEHowever, for most mid-career professionals, these opportunities for exec exposure are few, and often limited to high-stakes executive meetings and reviews. Additionally, despite preparation, many struggle navigating effectively these types of meetings, resulting in missed opportunities.&nbsp; WHY YOU SHOULD CAREUnderstanding the exec mindset and building a strategy around how to present and influence them effectively has been a key accelerator for my career. This interactive course will empower you with strategic frameworks, actionable tactics, and real-world examples to excel in executive meetings and leave a lasting impression. WHAT WE'LL LEARN IN THE COURSEWe will dive into my learnings from multiple years of presenting and participating in high stakes executive meetings including the CEOs and Board members of companies like Google and Adobe.&nbsp; 🔬The science-Practice spotting the different executive mindset and personas-Tactics for influencing senior stakeholders relevant to your execs-Improving your executive visibility by demonstrating value and confidence-Master the different meeting types and how to manage them &nbsp;🎨 The art-Implement Exec communication best practices-Learn what great exec presentations look like-Pick up the cues on how to read the room-Get real time feedback on your execution through workshop style exercises MY APPROACH TO TEACHING🚀&nbsp;Frameworks: We will learn practical frameworks you can apply to create a structured approach to your executive presentations. These include spotting executive personas, stakeholder mapping, tactics for pre-wiring, effectively driving change and transformation, exerting influence, key types of executive meetings, and presenting the Point B. 📑&nbsp;Templates and scripts: You will have access to templates, scripts, and worksheets you can tailor to your specific situations, helping you jumpstart your next big presentation. 🌍&nbsp;Real-world examples: We will review example cases of real-world meetings. These will include both meetings that went well and those that didn’t. 📝Workshop exercises: Apply the frameworks, templates, and scripts to your workplace situation through short live exercises. 🎯&nbsp;Direct feedback: There's no better way to improve than by practicing with peers and receiving personalized feedback. Get "grilled" in a safe, low stakes environment. 🎤&nbsp;Guest speakers: We will supplement the course with two interactive guest speaker sessions. 1. Javier Soltero: Learn from the former head of Google Workspace and Microsoft Office, and successful serial entrepreneur, about what successful presentations look like.2. Tom Callahan: Hear from a seasoned Executive Talent professional and former executive recruiter at DoorDash about how successful execs stand out. 🤝&nbsp;Community: Build a community of professionals with similar goals to support each other. We will keep a community forum live post-course to continue helping each other on your journeys.

Lead executive meetings like a rockstar!

Course syllabus

You are early to mid career professional in tech working in business roles (GTM, Marketing, BD, Operations) or product roles.

You're finding it challenging to connect with senior leadership, get the visibility you need, and stand out in executive meetings.

You aspire to be a VP at a major tech company.

Who is this course for

What you’ll get out of this course

We will peel back the layers of how execs think differently and learn to identify the different personas. This enables students to take a structured approach to presenting and influencing execs successfully. We will do this through frameworks, real life examples and exercises.

Understand the Executive Mindset

Learn to spot the key exec influencers and have clear strategies and tactics to influence them. We will learn the stakeholder mapping toolkit, review examples from top tech companies, and apply this knowledge to your workplace situation through a short exercise.

Gain tools to spot and build trust with key exec influencers and gatekeepers

Master the nuances of executive communication by exploring the meeting types framework, examples of effective and ineffective exec meetings. Also, the former Google Workspace GM and an Exec recruiter will join us to share the elements of successful exec presentations.

Present with confidence and authority to executives

In this course, you will hone the nuances of executive communication through hands-on workshops where you'll apply the frameworks and knowledge you've acquired. There's no better way to improve than practicing with peers and receiving personalized feedback.

Receive feedback in a safe space

Get inside the executive mindset and learn the tools and strategies to confidently influence and make your mark in executive meetings. 

Demystifying the Exec Persona

COO. Former VP at Adobe, Exec at Google. Went from Sr. Manager to VP in 5 years.

Sandy Huang

VP Product. Ex-Amazon AI. Advisor.

Go behind the scenes on what makes execs tick.

Learn a practical framework to identify how different executives analyze, make decisions, and communicate.

Identifying the Exec Personas

Build from decades of collective experience influencing execs.

Learn directly from Alfredo Garcia

Alfredo Garcia

Courses

The Art and Science of Presenting to Executives

Lightning Lessons

Demystifying the Exec Persona